Dissolve is an online marketplace for royalty-free and rights-managed content and is headquartered in Calgary, AB. Canada. The company licenses stock footage and stock photography for use in commercials, television shows, documentaries, advertising, and social media to customers worldwide.
The company licenses more than 3 million video clips and photos and is based in Calgary, AB. Canada.
Dissolve was founded in 2013, as a stock video marketplace licensing video clips.
In 2014, Dissolve created an advertising video called The Generic Brand Video which generated significant publicity. Adweek referred to the video as Everything You Hate About Advertising in One Fake Video That's Almost Too Real. From Time (magazine): This 'Generic Brand Video' Parody Is About Nothing And Everything And Is, Thus, Perfection. Sequels to the video included The Generic Presidential Campaign Ad, which was described by the Washington Post as a 'completely honest presidential campaign ad is very funny and The Generic Millennial Ad', and Fast Company dubbed as 'This Generic Millennial Ad is Everything Wrong With Advertising To Young People'.
Dissolve licenses both rights-managed and royalty-free footage and photography, while offering solutions to creative workflow and collaboration. Liftoff is a Dissolve service for professional producers and filmmakers which helps creators turn raw footage into sellable stock.