Dentsu is a Tokyo-based advertising and marketing firm. It works with various industries within Japan and also has international businesses that focus on sports and entertainment as well as information technology and events. Its international headquarters are located in London, United Kingdom.
The company offers services and products for eight major domains: marketing, digital marketing, creative sphere, promotions, media content, public relations, and global business. Services that are offered throughout these domains include business and brand consulting, social marketing services, buying behavior data and models, media planning, entertainment content, influencer marketing, and outbound account services, among others.
Dentsu has also invested in utilizing digital technology with its services by launching Dentsu Media Runway. This branch of the company is intended to conduct campaign planning through various media solutions. The company invested $1.37 million into the new branch, which launched in 2019.
Ugam is acquired
Dentsu acquires Ugam, an Indian data and analytics company.
Dentsu acquires Happy Marketer.
Dentsu has reached an agreement to acquire a 100% stake in Happy Marketer, a digital marketing agency in Singapore.