DeltaX

DeltaX

A technology company that has created a solution for cross-channel advertising for enterprises. It was founded in 2012 and is located in Bangalore, India.

DeltaX is an India-based company with an advertising platform that has been developed with a data and automation approach. It has been utilized by advertising agencies in industries such as e-commerce, travel, banking, technology, and education.

Product

The company offers various solutions for the optimization of advertising. Solutions include DeltaX Insights, DeltaX Measurements, and DeltaX Optimizer as well as automation and customized software. The software allows for clients to onboard all of their data regarding their media channels, which can then be analyzed to determine sales conversions that occurred because of a specific medium of advertisement on an individual media channel. Advertisement agencies can also use the software to buy, track, attribute, optimize, and report media through various modes of advertising. The software has a budgeting feature that utilizes data from past campaigns to determine where the budget would be best spend.

Companies that have used DeltaX include Sephora, Pepsi, vodafone, Adidas, and citibank.

Timeline

2012

DeltaX was founded by Akshay Surve.

People

Name
Role
LinkedIn

Abhishek Harsha

Employee

Akshay Surve

Co-Founder

Amrith Yerramilli

Employee

Claudia Serna

Employee

Gaana Srinivas

Employee

Kamlesh Meghwal

Employee

Ravi Kabra

Co-Founder

Rohith PR

Employee

sajeesh radhakrishnan

Employee

Sarath Chandra Jiguru

Employee

Taher

Employee

Further reading

Title
Author
Link
Type
Date

Digilant Announces Acquisition of Perpetual License to DeltaX's Dynamic Creative Optimization Technology

Digilant

Web

January 27, 2016

Documentaries, videos and podcasts

Title
Date
Link

Companies

Company
CEO
Location
Products/Services

References

Golden logo
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