Golden
Data Enrichment API

Data Enrichment API

A data enrichment API is an API (application programming interface) that allows customers to poll for entities on the API and receive responses of attributes on the API.

A Data Enrichment Application Programming Interface is an API that pools third-party data from external, or internal, verified sources into a database. They are used for data quality management. Companies use data enrichment API's to better understand their customers needs and assets, improve their customer experiences, verify data attributes about them, target specific customers for marketing and advertising purposes, better understand their employees, and integrate information from multiple internal and external disparate systems. 



These API's are utilized by customers to learn more about companies, and companies use them to understand customer behavior to predict their upcoming purchases. Consumer data starts as raw data and is collected into discrete database. The data, can include names, phone numbers, email, behavioral and transactional data, is enriched with third-party information, primarily demographic and geographic data.

Demographic data enrichment

Demographic data enrichment is the process of collecting information on marital status, income level, number of people live in a household, the common value of homes in a neighborhood, the car a consumer owns, and more. This type of data can improve target marketing for personalized advertising.

Geographic data enrichment

Geographic Data Enrichment uses information regarding postal codes, location-based data such as longitudinal and latitudinal points to find consumer addresses, and places they frequent. This data is used by brands to determine where a new store location could open.

Data accuracy

Information that is acquired is not always accurate, but is purchased, or provided, with an automated score that represents the confidence level of the data accuracy. The accuracy is generally displayed in three ranges: High, Mid, and Low ranges. The Higher range is graded at 80% or above. Matches in this range are often automatically accepted. Middle range accuracy is graded at 60% to 80%, and should be analyzed to decide whether or not it is reliable. The Lower range is 60% and below, and is rejected.

Decision making for brands

Data Enrichment API's can also used to enhance existing raw data to assist customers in making informed decisions regarding brands. The API works in a similar way to how brands collect information on customers, the difference is data is acquired regarding the brands. These companies can submit portfolio updates, individuals contribute to profile pages and databases, and artificial intelligence along with people rate the accuracy of the data.

Timeline

People

Name
Role
LinkedIn







Further reading

Title
Author
Link
Type
Date

Data Enrichment - an overview | ScienceDirect Topics

Mark Allen, Dalton Cervo

Web

2015

Documentaries, videos and podcasts

Title
Date
Link





Companies

Company
CEO
Location
Products/Services

Clearbit

Alex MacCaw

San Francisco, California, United States

Business intelligence for customer information

Crunchbase



San Francisco, California, United States

Information regarding companies and their portfolio

EmailFinder





Finds email addresses using artificial intelligence

FullContact

Bart Lorang

Denver, Colorado, United States

Contact management and identity resolution

Global Address

Martin Turvey

Bristol, Bristol, United Kingdom

Provides postal address data services

Golden

Jude Gomila

San Francisco, California, United States

Knowledge Management, Discovery, Education, Enrichment

Implisense

Andreas Schaefer

Berlin, Germany

Provides external company information as a B2B platform

LinkedIn

Jeff Weiner

Sunnyvale, California, United States

Professional Networking site

Mattermark

Andy Sparks

Orinda, California, United States

Data platform for venture capital companies

Owler

Jim Fowler

San Mateo, California, United States

Business information and insight platform

Rapid API

Iddo Gino

San Francisco, California, United States

Marketplace that connects to public APIs

Snovio

Oleksii Kratko

Chernihiv, Chernihivs'ka Oblast', Ukraine

Automates email outreach

Versium

Chris Matty

Redmond, Washington, United States

Expands existing customer databases

WhoKnows

Bill Halpenny

San Francisco, California, United States

Provides information of companies and employees

ZeroBounce

Liviu Tanase

Santa Barbara, California, United States

Email verification platform

References