Data-as-a-service (DaaS)

Data-as-a-service (DaaS)

Data-as-a-service is a data management strategy that utilizes cloud-based networking to deliver data storage, integration, processing and analytic services.

Data-as-a-service (DaaS) is a data management strategy that utilizes cloud-based networking to deliver data storage, integration, processing and analytic services.

DaaS is similar to Software-as-a-Service, where third-party organizations offer cloud-based software and services in order to decrease internal technology and server costs. The model is built to provide on-demand data for consumers, reducing the need for in-house data collection, verification, cleaning and analysis. These services collect, verify, clean and curate data so organizations do not have to worry about the accuracy of their data.

As cloud computing services have become better equipped to handle massive data workloads and the cost of cloud storage has decreased, data-as-a-service models have risen and popularity.According to the Interactive Advertising Bureau (IAB), U.S. firms spent nearly $19.2 billion USD on third-party audience data and data-use solutions in 2018, a 17.5% increase from 2017.

Benefits of data-as-a-service include minimal setup time, improved functionality, greater flexibility, cost savings, automated maintenance and smaller staff requirements. While DaaS allows companies to offset key data responsibilities to third-party providers, it is reliant on server stability, can potentially limit data capabilities and does require addition security and compliance.

Data-as-a-service encompasses a range of data-focused technologies which can work separately or together in a software platform, including data aggregation, data marketplaces and data scraping. Throughout these services, DaaS providers need offer data modeling, replication and transformation to suit and sell to their clients' needs. In addition, DaaS requires information lifecycle and content management systems to ensure their data is up-to-date, correct, easy to work with and useful.

Data aggregation

Data aggregation is the act of pulling data from web content, applications and other sources. Data aggregators curate the date, making it easier to use and read, before reusing or selling it to consumers. Data-as-a-service data aggregators are third-party businesses that offer their services for a subscription or volume-based rate, allowing organizations to utilize these aggregation tools without having to invest time and money into running their own congregation technology.

Data marketplace

Data marketplaces are public, commercial or monetized realms for sharing data. International Data Corporation (IDC), published a reference guide to data marketplaces in early 2021, defining data marketplaces "as a forum where multiple data sets or products are available for sale or license from more than one data seller."

Data sharing has been used for academic, research and public policy for decades but has gained use in private enterprises including business analytics, consulting and market intelligence. As data volumes have grown and businesses have shifted to niche markets, data consumers have grown to include newer industries (big business, analysts, market intelligence) and also traditional government, education and finance institutions.

The earliest known and most prominent data marketplace is Bloomberg, a financial data company founded in 2014 which aggregates sales data from sources and suppliers and sells it to customers on a per-transaction or subscription-based model. IDC estimates the volume of data transactions via marketplaces to accelerate over the next two years, as these services become more efficient and effective for both buyers and sellers.

Data scrapers

Data scraping, also known as web data extracting or data crawling, is the process of automated collection of structured data. Data scrapers are often used for finding and aggregating product prices, news, sales' leads and business intelligence. The process is valuable due to its ability to efficiently obtain structured web data from any public website. Web scrapers involve two parts working together: the crawler which wanders the web and indexes page addresses, and the scraper which pulls and saves the data from the page. Crawlers typically require more complex algorithms and technology to search and index pages effectively, with scrapers acting using more straightforward methods to pull and structure data.


The crawler, generally called a "spider," is an artificial intelligence program that looks through the internet in search of data. The crawler follows links and explores, searching for content and indexing website URLs.

Crawlers are important because while there is a massive amount of public information on the internet, not all of it is easy found or searched for through standard search methods. These crawlers need to work in a way that doesn't aggravate servers, while still digging deep enough to collect the maximum amount of content. Artificial intelligence and machine learning is often used to teach crawlers how to find the most data they can without disrupting networks and raising flags on these pages.


The scraper is a tool designed to quickly and accurately extract data from a web page. After the crawler finds and indexes where the information is located, the scraper begins to locate and pull the data off of the web page. The scraper uses data locators to find the data, before extracting the data from the HTML code the website is built on.

Data-as-a-service aggregator

Data-as-a-service aggregators collect data from multiple databases, combining the various sources into one place in order to derive new insights, relationships and patterns. Internal data aggregation is expensive and individual companies rarely have the resources to obtain a large amount of market share data, creating value in purchasing information from third-party data providers. Common data aggregation systems focus on specific industries, include finance, healthcare, marketing and retail.

Data-as-a-service marketplace

Data marketplaces are online transactional locations that facilitate the buying and selling of data. Data marketplaces can standalone, or be incorporated into data-as-a-service providers' aggregation and analysis platforms. Data-as-a-service marketplaces offer curated data, reducing consumers' time spent finding, collecting and cleaning data.

Data-as-a-service marketplaces are made up of numerous congregated stakeholders, which include the marketplace provider, data providers, analytics providers, data transporters, billing and payment processors, consumers and regulation authorities.

Data-as-a-service marketplace companies

Data-as-a-service scraper companies

Data-as-a-service data scrapers offers third-party data scraping technology to customers. Organizations tell these DaaS companies their requirements, including what information they are searching for and how it should be structured. These services reduce the time it takes for organizations to clean data and the cost of developing and running their own web scrapers.

Data scraper, extractor and crawler companies




Further reading


Data as a Service, Data Marketplace and

Data Lake – Models, Data Concerns and


Hong-Linh Truong


Summer 2018

New IDC Reference Guide Assesses the State of Data Marketplaces

International Data Corporation


January 25, 2021

The rise of big data marketplaces

David Knight


October 27, 2015

Documentaries, videos and podcasts





Page 1 of 2
Golden logo
Text is available under the Creative Commons Attribution-ShareAlike 4.0; additional terms apply. By using this site, you agree to our Terms & Conditions.