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Daily Harvest

Daily Harvest

Daily Harvest is a New York City-based company founded in 2015 by Rachel Drori.

Provider of subscription-based food delivery services intended to provide healthy frozen foods. The company's foods are developed by nutritionists and include smoothies, soups, bowls, lattes and breakfast options, enabling health-conscious subscribers to eat pre-portioned foods without having to cook. Their food is built on organic fruits and vegetables. It's delivered to the customer and ready to enjoy in minutes.

Platform

The Daily Harvest platform works to serve the needs of consumers by turning freezers into personalized pantries stocked with clean food, quickly prepared and replenished as it is consumed. Consumers are able to choose any combination of smoothies, overnight oats, chia parfaits, soups, sundaes and lattes to build their subscription box. Users can choose foods based on dietary needs, key benefits or likes and dislikes through the website. These foods can then be made by adding the recommended liquid base and following the instructions.

The subscription service allows users to choose weekly or monthly deliveries and to receive 6, 9, 12, or 24 cups per week. The price of the subscription decreases the more ordered. For 6 cups, the cost is $7.99 per cup, or about $48 per week or $7.99 a day. For 12 cups, the price is $7.49 per cup, or about $90 a week at $13 a day. Or, at 24 cups per month, the cost is $6.99 per cup, or $167.76, and about $6 a day (these are before tax prices).

A selection of Daily Harvest smoothies

Refueling Station

In November 2018, Daily Harvest partnered with The Gathery to design their Manhattan pop-up "Refueling Station", located at 446 Broadway, to look like a 1970's Palm Springs gas station. There Daily Harvest gave visitors free samples of their products, a walk-through of their ingredient sourcing process, an explanation of the benefits of frozen foods, and a chance to win products.

Visitors to the pop-up were also able to buy individual items, such as smoothies or soups. In speaking on the decision to host a pop-up, CEO and founder Rachel Drori said:

This is meant to drive direct sales. The one thing we know about our customers is that they need to taste it to understand why it's different. So we want to meet customers offline and interact with them there.

Timeline

December 2017

Daily Harvest raises a $43,000,000 series B round from Shaun White, Lightspeed Venture Partners, M13, BAM Ventures, VMG Partners, Bobby Flay and Haylie Duff.

People

Name
Role
LinkedIn

Lindsay Leaver

Director of Channel Development

Mark Bufalini

Vice President, Marketing

Mayssa Chehata

Director of Business Development and Partnerships

Mike Luby

Vice President of Engineering

Natalie Massenet

Investor

Rachel Drori

Founder and CEO

Stephanie Leo

Marketing Coordinator

Further reading

Title
Author
Link
Type
Date

Daily Harvest is testing offline retail with its first pop-up store - Digiday

Hilary Milnes

Web

November 1, 2018

Daily Harvest review 2019: a great smoothie subscription box - Business Insider

Mara Leighton

Web

January 4, 2019

Documentaries, videos and podcasts

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Date
Link
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Companies

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CEO
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Products/Services
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References