The term "clean meat" was born out of two surveys done by The Good Food Institute testing the consumer appeal of different terms for cellular agricultural meat products. Over 4,300 people were surveyed on their willingness to buy meat products made via cellular agriculture based on the product name. BeefBeef and chicken made through cellular agriculture were the two meats tested. All information regarding what the product actually is stayed the same for each experimental term. The terms used in the surveys representing cellular agricultural meat products were "meat 2.0", "cultured meat", "pure meat", "safe meat", and "clean meat".
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