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Clean meat

Clean meat

Clean meat is a term coined by The Good Food Institute representing meat products made using cellular agriculture and tissue engineering techniques. Other terms for clean meat include: cultured meat, in-vitro meat, and synthetic meat.

All edits by  Charles Cammiade 

Edits on 31 Jan 2019
Charles Cammiade"looks like the opening got deleted somehow during my edit. fixed it and changed the logic in the comparison sentence. "
Charles Cammiade edited on 31 Jan 2019 10:47 am
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Clean meat is a term coined by The Good Food Institute representing meat products made using cellular agriculture and tissue engineering techniques. Other terms for clean meat include: cultured meat, in-vitro meat, and synthetic meat. The Good Food Institute initiated a survey testing the consumer appeal of different terms for cellular agricultural meat products. Over 4,300 respondents that were surveyed on their willingness to buy beef and chicken products made through cellular agriculture based on differing names for the same product. The terms used in the survey for the cellular agricultural meat products were, "meat 2.0", "cultured meat", "pure meat", "safe meat", and "clean meat". Hence, the genesis of the term "clean meat" was borne from the [two] surveys administered by The Good Food Institute

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The results of the surveys revealed that "safe meat" and "clean meat" were performed the best among the sample population, with the name "safe meat" performing slightly better for chicken products than the name "clean meat". However, The Good Food Institute came to the conclusion that "clean meat" would be the bestmost suitable term for cellular agriculture based meat products. It was concluded that the term "safe meat" was misleading because some of the health concerns arising from traditional meats are also present in cellular agriculturally produced meats are also present in traditional meat products. 

Charles Cammiade
Charles Cammiade edited on 31 Jan 2019 10:36 am
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The term "clean meat" was born out of two surveys done by The Good Food Institute testing the consumer appeal of different terms for cellular agricultural meat products. Over 4,300 people were surveyed on their willingness to buy meat products made via cellular agriculture based on the product name. Beef and chicken made through cellular agriculture were the two meats tested. All information regarding what the product actually is stayed the same for each experimental term. The terms used in the surveys representing cellular agricultural meat products were "meat 2.0", "cultured meat", "pure meat", "safe meat", and "clean meat". 

testing the consumer appeal of different terms for cellular agricultural meat products. Over 4,300 respondents that were surveyed on their willingness to buy beef and chicken products made through cellular agriculture based on differing names for the same product. The terms used in the survey for the cellular agricultural meat products were, "meat 2.0", "cultured meat", "pure meat", "safe meat", and "clean meat". Hence, the genesis of the term "clean meat" was borne from the two surveys administered by The Good Food Institute

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The results of the surveysurveys showedrevealed that "safe meat" and "clean meat" were performingperformed the best among the sample population, with the name "safe meat" performing slightly better for chicken products than the name "clean meat". However, The Good Food Institute came to the conclusion that "clean meat" willwould be the best for cellular agriculture based meat products. TheIt was concluded that the term "safe meat" is slightlywas misleading because theresome of the health concerns arising from cellular agriculturally meats are still most of the health concerns arising from cellular agriculturally produced meatalso comparedpresent toin traditional meat products. 

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The Good Food Institute recommendsimplores supporters of meats made through cellular agriculture and companies making tissue engineered meat products, or meat products made via cellular agriculture,to use the term clean meat. statingThe Good Food Institute has stated that, "The more [sic] we tissue engineering supporters use "clean meat" to refer to the product in press releases, speeches, websites, product packaging, and other public communications, the more likely we will be [sic] to overcome the early but critical hurdle of generating public support for a novel product.". 

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