Cinch Financial

Cinch Financial is a company that focuses on personal financial management through its intelligence platform. The company was founded in 2014 by Sean Collins, in Boston, Massachusetts.



Cinch Financial's objective is to manage personal finances at an autonomous level. The company assists through their software which is grounded in behavioral science allowing it to optimize financial decisions. The software recommends how much to save each month, the best way out of credit debt, managing bills, and more across all of your financial accounts.



The company was started to offer a free personal fiduciary for people who need help managing financials. The company incorporates artificial intelligence and machine learning, with data scientists, economists, statisticians, and other financial field experts to provide a fiduciary. Democratized financial intelligence is another goal of Cinch, as they aim to bring financial independence to their customers.



The company looks over accounts with The New York Times, Forbes, CNBC, Huffpost, FOX Business, and lifehacker.