C-level data analytics expert and entrepreneur in Sydney and New York: Building data analytics teams and data driven products. Co-Founder & CEO of Tribes.AI (DaaS in HCM/ONA) and Founder & ex-CEO of Datalicious (marketing analytics consultancy). Investor, Advisor & Board Member of Nugit (data story telling), Sajari (AI powered search and recommendations) and My Medic Watch (data enabled medical app).
Key achievements:
+ Built Datalicious into 50 people $10m revenue company
+ Expanded Datalicious from Australia into APAC markets
+ Shaped local agency brand into regional market leader
+ Successfully built and integrated offshore team in India
+ Developed SuperTag and OptimaHub martech products
+ Deep technical understanding of digital data / marketing
+ Published two leading research papers with Facebook
+ Presented at close to 100 industry events worldwide
+ Guest lectured in marketing at University of Sydney
+ Secured Equifax as investor for Datalicious and exited
+ First Nugit investor / advisor, later picked up by Sequoia
+ Major investor / advisor in Sajari and My Medic Watch
Timeline
AdNews understands now the acquisition of Datalicious by Equifax is complete, Datalicious general managers in Australia will run the APAC business, so Bartens can focus on building up the same capability for Equifax in the US.
Equifax (NYSE: EFX), a global information solutions provider, today launched OptimaHubTM, a new marketing measurement capability that will help brands optimize their campaign performance through multi-touch attribution and customer journey analytics using insights beyond other measurement capabilities in the market.
Last year Datalicious announced it had entered into an attribution measurement deal with Facebook.
Equifax Inc., (NYSE: EFX), a global information solutions provider, and its subsidiary, Datalicious, the global marketing data specialists, today announced a multi-touch attribution measurement partnership with Facebook.
Veda Group Limited (Veda), the data analytics company and leading provider of credit information and analysis in Australia and New Zealand, today announced that it has invested in data and analytics agency Datalicious, acquiring a controlling position in the company.
People
Further reading
Econsultancy Global Media Budgets Index
Web
2016
Econsultancy State of Marketing Attribution in Asia Pacific
Web
2015
Facebook Multi-Touch Attribution True Value of Display in Finance
Web
2014
Facebook People Based Measurement Attribution
Web
2016
Documentaries, videos and podcasts
Christian Bartens | 2017 AAAS Keynote Speech | Datalicious Equifax
2017
Christian Bartens, Datalicious, The Need for People Based Measurement, Cypher 2017
2017
How to measure fraudulent ads | Christian Bartens | Datalicious
2017
Ignite - Christian Bartens - Finding the marketing dollars that are wasted
2013
Marketing Attribution: The Key To Growing Your Budget | RampUp Conference
2018
OptimaHub HMM model explained | Christian Bartens | Datalicious
2017
People vs Cookie based measurement explained | Christian Bartens | Datalicious
2017
ThinkEducation - Christian Bartens Interview, Datalicious
2015
Companies
Datalicious
Christian Bartens
Sydney
Marketing Data Analytics
Tribes.AI
Christian Bartens
New York
HCM/ONR
