Golden
Christian Bartens

Christian Bartens

CEO, Board Member, Investor, Data Analytics Expert

C-level data analytics expert and entrepreneur in Sydney and New York: Building data analytics teams and data driven products. Co-Founder & CEO of Tribes.AI (DaaS in HCM/ONA) and Founder & ex-CEO of Datalicious (marketing analytics consultancy). Investor, Advisor & Board Member of Nugit (data story telling), Sajari (AI powered search and recommendations) and My Medic Watch (data enabled medical app).



Key achievements:

+ Built Datalicious into 50 people $10m revenue company

+ Expanded Datalicious from Australia into APAC markets

+ Shaped local agency brand into regional market leader

+ Successfully built and integrated offshore team in India

+ Developed SuperTag and OptimaHub martech products

+ Deep technical understanding of digital data / marketing

+ Published two leading research papers with Facebook

+ Presented at close to 100 industry events worldwide

+ Guest lectured in marketing at University of Sydney

+ Secured Equifax as investor for Datalicious and exited

+ First Nugit investor / advisor, later picked up by Sequoia

+ Major investor / advisor in Sajari and My Medic Watch

Timeline

November 27, 2019

AdNews understands now the acquisition of Datalicious by Equifax is complete, Datalicious general managers in Australia will run the APAC business, so Bartens can focus on building up the same capability for Equifax in the US.

October 10, 2018

Equifax (NYSE: EFX), a global information solutions provider, today launched OptimaHubTM, a new marketing measurement capability that will help brands optimize their campaign performance through multi-touch attribution and customer journey analytics using insights beyond other measurement capabilities in the market.

January 14, 2018

Last year Datalicious announced it had entered into an attribution measurement deal with Facebook.

September 7, 2017

Equifax Inc., (NYSE: EFX), a global information solutions provider, and its subsidiary, Datalicious, the global marketing data specialists, today announced a multi-touch attribution measurement partnership with Facebook.

February 2014

Veda Group Limited (Veda), the data analytics company and leading provider of credit information and analysis in Australia and New Zealand, today announced that it has invested in data and analytics agency Datalicious, acquiring a controlling position in the company.

People

Name
Role
LinkedIn

Christian Bartens

Founder & CEO

Christian Bartens

Founder & CEO

Further reading

Title
Author
Link
Type
Date

Econsultancy State of Marketing Attribution in Asia Pacific



Web

2015

Facebook Multi-Touch Attribution True Value of Display in Finance



Web

2014

Facebook People Based Measurement Attribution



Web

2016

Documentaries, videos and podcasts

Title
Date
Link

Christian Bartens | 2017 AAAS Keynote Speech | Datalicious Equifax

2017

Christian Bartens, Datalicious, Media Attribution



Christian Bartens, Datalicious, The Need for People Based Measurement, Cypher 2017

2017

How to measure fraudulent ads | Christian Bartens | Datalicious

2017

Ignite - Christian Bartens - Finding the marketing dollars that are wasted

2013

Marketing Attribution: The Key To Growing Your Budget | RampUp Conference

2018

OptimaHub HMM model explained | Christian Bartens | Datalicious

2017

People vs Cookie based measurement explained | Christian Bartens | Datalicious

2017

ThinkEducation - Christian Bartens Interview, Datalicious

2015

Companies

Company
CEO
Location
Products/Services

Datalicious

Christian Bartens

Sydney

Marketing Data Analytics

Tribes.AI

Christian Bartens

New York

HCM/ONR

References