C-level data analytics expert and entrepreneur in Sydney and New York: Building data analytics teams and data driven products. Co-Founder & CEO of Tribes.AI (DaaS in HCM/ONA) and Founder & ex-CEO of Datalicious (marketing analytics consultancy). Investor, Advisor & Board Member of Nugit (data story telling), Sajari (AI powered search and recommendations) and My Medic Watch (data enabled medical app).
Key achievements:
+ Built Datalicious into 50 people $10m revenue company
+ Expanded Datalicious from Australia into APAC markets
+ Shaped local agency brand into regional market leader
+ Successfully built and integrated offshore team in India
+ Developed SuperTag and OptimaHub martech products
+ Deep technical understanding of digital data / marketing
+ Published two leading research papers with Facebook
+ Presented at close to 100 industry events worldwide
+ Guest lectured in marketing at University of Sydney
+ Secured Equifax as investor for Datalicious and exited
+ First Nugit investor / advisor, later picked up by Sequoia
+ Major investor / advisor in Sajari and My Medic Watch
Timeline
People
Further reading
Econsultancy Global Media Budgets Index
Web
2016
Econsultancy State of Marketing Attribution in Asia Pacific
Web
2015
Facebook Multi-Touch Attribution True Value of Display in Finance
Web
2014
Facebook People Based Measurement Attribution
Web
2016
Documentaries, videos and podcasts
Christian Bartens | 2017 AAAS Keynote Speech | Datalicious Equifax
2017
Christian Bartens, Datalicious, The Need for People Based Measurement, Cypher 2017
2017
How to measure fraudulent ads | Christian Bartens | Datalicious
2017
Ignite - Christian Bartens - Finding the marketing dollars that are wasted
2013
Marketing Attribution: The Key To Growing Your Budget | RampUp Conference
2018
OptimaHub HMM model explained | Christian Bartens | Datalicious
2017
People vs Cookie based measurement explained | Christian Bartens | Datalicious
2017
ThinkEducation - Christian Bartens Interview, Datalicious
2015
Companies
Datalicious
Christian Bartens
Sydney
Marketing Data Analytics
Tribes.AI
Christian Bartens
New York
HCM/ONR