Technology for managing a company's' relationships and interactions with customers

Customer relationship management (CRM) is a technology for managing a company's relationships and interactions with customers and potential customers. A CRM system can help companies stay connected to customers, streamline processes, and improve profitability.




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May 21, 2020
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Megan Corsano
April 28, 2020
Totem offers a subscription-based CRM platform including integrations and auxiliary software for functions that are crucial to a nonprofit's operation.
Ingrid Lunden
March 26, 2020
CRM has for years been primarily a story of software to manage customer contacts, data to help agents do their jobs, and tools to manage incoming requests and outreach strategies. Now to add to that we're starting to see a new theme: apps to help agents track how they work and to work better. Today [...]
Sharon Goldman
March 9, 2020
Salesforce has created an ecosystem of products and services beyond its core CRM tool, building a huge demand for knowledgeable Salesforce professionals who bring skills with industry-specific extensions and business-aligned apps.
February 12, 2020
Sales leaders and sellers must have confidence in their organization's forecasting to make commercial decisions, but a recent survey by Gartner, Inc. shows most leaders lack confidence in the process and output. Gartner's State of Sales Operations Survey reveals that only 45% of sales leaders and sellers have high confidence in their organization's forecasting accuracy. This level of skepticism can result in actions that are based on intuition instead of evidence, which often results in...
Ron Miller
January 17, 2020
Zendesk acquired Base CRM in 2018 to give customers a CRM component to go with its core customer service software. After purchasing the company, it changed the name to Sell, and today the company announced the launch of the new Sell Marketplace. Officially called The Zendesk Marketplace for Sell, it's a place where companies can [...]
Emma Lee
December 13, 2019
Kehu, formerly known as Madeforgoods, provides B2B brands with one-stop digital marketing solutions using unique QR codes, WeChat mini programs, and big data analytics.
Jan U. Hagen
December 9, 2019
Harvard Business Review
Research on making decisions in times of crisis.
Ingrid Lunden
December 4, 2019
Kustomer, a CRM startup that's taking on the likes of Zendesk, Salesforce, and many other bigger and older providers, has closed yet another round of funding -- no less than its third fundraise of the year -- as it continues to double down on its new approach to managing customers in today's digital world. The [...]
Brian E. Thomas
December 2, 2019
Artificial intelligence and machine learning are readily available now, and we know it can be used to automate much of the repetitive tasks and processes that humans do now. With the assistance of AI, sales managers can also focus on the bottom line to produce better results. Myriad new approaches and software tools bear this out.
Peter Sayer
November 22, 2019
At its annual customer conference, introduced Customer 360 Truth and a curiously British-sounding Einstein that your customers can now access.
Paayal Zaveri
November 13, 2019
Business Insider
Freshwork's CEO Girish Mathrubootham sees a massive opportunity to disrupt the customer engagement market, and just raised $150M in funding.
Ashwini M. Zenooz
October 11, 2019
Harvard Business Review
Combining data from multiple sources, they create a more holistic view of the patient.
September 16, 2019
SAN FRANCISCO, Sept. 16, 2019 /PRNewswire/ -- Salesforce (NYSE: CRM), the global leader in CRM, today announced Manufacturing Cloud, a new industry-specific...
Mike Butcher
July 11, 2019
Many years ago every sales deal was sealed with a handshake between two people. Today, digitization has moved into the sales process, but it hasn't necessarily improved the experience. In fact, it's often become a more time-consuming affair because information and communications are scattered across multiple channels and the number of people involved in a [...]
Danny Crichton
May 29, 2019
Google and Facebook are increasingly slurping up every ad dollar on the internet. Their dominant position is upending the business models of traditional and startup media companies alike. The click-driven ad model of yore is leaving a graveyard in its wake, as once high-flying companies like Mic collapse. Learning from the wave of SaaS startups [...]
April 26, 2019
BOCA RATON, Fla., April 26, 2019 /PRNewswire/ -- Until now, the substance use and mental health industry has not had a Custom Relationship Management (CRM)...
Frost & Sullivan
April 22, 2019
Forward-looking CRM vendors to offer integrated systems that ensure holistic access to customer data and seamless integration with other dealership systems,...
Juliet Shwe Gaung
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Silicon Valley-based SugarCRM is backed by Accel-KKR.
Ron Miller
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Clari started out as a company that wanted to give sales teams more information about their sales process than could be found in the CRM database. Today, the company announced a much broader platform, one that can provide insight across sales, marketing and customer service to give a more unified v...
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