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Brandless

Brandless

Brandless is a Chicago-based company founded by Tina Sharkey.

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Timeline

February 10, 2020

SoftBank-Backed Brandless shutters less than 2 years after SoftBank Vision Fund $240 million commitment.

The board said “the direct-to-consumer market is fiercely competitive and ultimately proved unsustainable for their business model.”



The Vision Fund paid out about $100 million of its promised investment into Brandless up front. But a promised second tranche never arrived as the company struggled to hit targets while building out its own warehouse and distribution network.

July 2017

Brandless raises a $35,000,000 series B round from GV, New Enterprise Associates, Redpoint Ventures, Cowboy Ventures and Slow Ventures.

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People

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Role
LinkedIn

Kevin M. Roemer

Founder



Ric Gruber Jr

Founder



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News

Title
Author
Date
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Description
Connie Loizos
February 13, 2020
TechCrunch
Earlier this week, much was made of the e-commerce business Brandless deciding to shutter its doors. Industry observers found its fate particularly interesting, given that Brandless was only a few years old and had raised substantial funding, including $100 million from the SoftBank Vision Fund alone. Still, Brandless is far from alone in having tried [...]
February 11, 2020
www.nytimes.com
A federal judge is expected to approve the $26 billion deal imminently. The bankers will be happy; California and New York officials, not so much.
Connie Loizos
February 10, 2020
TechCrunch
It was a roller coaster ride -- a short one. Brandless, a San Francisco-based e-commerce company that made and sold an assortment of "cruelty-free" products in beauty and personal care, household, baby and pet categories has shut its doors less than three years after officially opening them in July 2017. In a statement provided to [...]