Brand Capital is part of Bennett Coleman & Co. Ltd (BCCL) or the Times Group, an Indian print media, TV, radio and digital media company. The 179 years old Times Group owns and manages The Times of India, Times Now, city-centric Mirrors, The Economic Times, and many more outlets. Brand Capital is a s a strategic investment arm of The Times Group, and pursues brand-led growth and value investments that is headquartered in Mumbai, India and was founded in 2005.
Brand Capital is an investment fund providing funding for long-term brand building in India. Brand Capital invests in equity for 2/3rds of the advertising spends of brands.
Brand Estate is a fund for investing in real estate ventures in India. The funds provides equity investments and brand-building solutions aimed at reducing cash flow restraints on real estate developers.
Springboard is an investment fund for investing in early-stage companies. The fund offers entrepreneurs and promoter groups a 50-50 joint venture to co-create a viable business model and brand. Springboard focuses on investing in companies that are asset-light and fit into high growth business models.
Brandscope is an investment fund focusing on supporting products in need of branding. Brandscope supports a diverse range of product categories in need of branding by identifying market gaps and providing business insights.