Bogotá is the capital city of Colombia. It is a location known for its technology industry. One tech company, ETB (Empresa de Telecomunicaciones de Bogotá), is a subsidiary present in Bogotá. Another technology company with a focus on the home renovation and real estate investment industries is Habi. It was founded in July 2019 by Sebastian Noguera Escallón and Brynne Rojas. Brynne Rojas currently serves as the CEO of the company.
Habi operates within the software, residential, home renovation, and real estate investment sectors. The company has investments from various investors, including SoftBank Group, Henry Kravis, Homebrew, Grupo Financiero Banamex, HOF Capital, 8VC, Tiger Global Management, FJ Labs, Eric Reiner, Clocktower Technology Ventures, Supernode Ventures, Endeavor Catalyst, Zigg Capital, Operator Partners, Institución de Banca Múltiple, Banco Mercantil del Norte, Vine St. Ventures, The Graduate Syndicate, and Inspired Capital.
Bogotá is also the owner of Estadio El Campín, Estadio Metropolitano de Techo, and its subsidiary company ETB. The city was founded by Gonzalo Jiménez de Quesada.