BoAt (company)

BoAt (company)

BoAt is an Indian based consumer electronics brand established in 2015 that markets earphones, headphones stereos, travel chargers and premium rugged cables. Imagine Marketing Services Private Limited, which does business as BoAt, was incorporated in November 2013 by co-founders Sameer Ashok Mehta and Aman Gupta.

All edits by  Jason D. Rowley 

Edits on 23 Jun, 2020
Jason D. Rowley
Jason D. Rowley edited on 23 Jun, 2020
Edits made to:
Description (+21 characters)
Topic thumbnail

BoAt (company)

BoAt is an Indian based consumer electronics brand established in 2015 that markets earphones, headphones stereos, travel chargers and premium rugged cables. Imagine Marketing Services Private Limited, which does business as BoAt, was incorporated in November 2013 by co-founders Sameer Ashok Mehta and Aman Gupta.

Jason D. Rowley
Jason D. Rowley edited on 23 Jun, 2020
Edits made to:
Description (+171/-70 characters)
Topic thumbnail

BoAt (company)

BoAt is an Indian based companybrand foundedestablished in 2015 that markets earphones, headphones stereos, travel chargers and premium rugged cables. Imagine Marketing Services Private Limited, which does business as BoAt, was incorporated in November 2013 by co-founders Sameer Ashok Mehta and Aman GuptaAman Gupta is the co-founder and chief executive of BoAt.

Jason D. Rowley
Jason D. Rowley edited on 23 Jun, 2020
Edits made to:
Article (+191/-113 characters)
Article

BoAt distributes a line of wireless earbuds under the brand name Airdopes. As of mid-2020, the manufacturers suggested retail price (MSRP) for BoAt's Airdopes line ranges from Rs₹3,999 (approx. 3,999$53) to Rs.₹6,999 6,999(~$92).

...

BoAt distributes a line of teathered wireless earbuds under its Rockerz and BoAt brands. As of mid-2020, the undiscounted MSRP of BoAt's tethered wireless earbud offerings range from Rs.₹2,990 2,990($39) to Rs.₹4,990 4,990($66).

...

BoAt also distributes a line of wireless headphones in both on-ear and over-ear form factors. Its headphones are marketed under the company's BoAt, Rockerz, and Nirvana brands and undiscounted prices range betwen Rs.₹2,990 2,990(~$39) and Rs.₹7,990 7,990(~$105) depending on the model and its features.

...

BoAt distributes a range of wired headphones and earbuds under the company's BassHeads brand. The undiscounted MSRP for BassHeads-branded wired headphones is around Rs.₹2,490 2,490(~$33). The undiscounted MSRP for wired earbuds ranges from Rs.799₹799 (~$10.50) to Rs.₹1,490 1,490($20) in mid-2020.

...

BoAt sells a range of portable wireless speakers under its Stone and Rugby brand names. Its speakers wirelessly connect to an audio source using Bluetooth and are powered by built-in batteries. DevicesAs of mid-2020, devices are priced between Rs.₹2,490 2,490(~$33) and Rs. 12,999₹12,999 (MSRP ($171), without discounts), depending on the model and features.

...

BoAt distributes home audio equipment under its Aavante brand. The company's home audio offerings primarily consist of sound bars and subwoofers for use with televisions and other home theater equipment. As of mid-2020, BoAt's home audio offerings are priced between Rs.₹9,900 9,900(~$130) and Rs.₹24,990 24,990(~$329), without discounts.

Jason D. Rowley
Jason D. Rowley approved a suggestion from Golden's AI on 22 Jun, 2020
Edits made to:
Article (+3/-3 characters)
Article
  • Aman Gupta is co-founder and chief marketing officer of BoAt. Prior to co-founding BoAt, Gupta was the director of sales at Harman International, where he oversaw a portfolio of consumer electronics brands including JBLJBL, Harman Kardon, and AKG which Harman International distributes in India. Gupta's first entrepreneurial experience was as co-founder and CEO of Advanced Telemedia Pvt Ltd, which helped launch global brands such as Beats Audio, Sennheiser, and Telex, among others, in the Indian market.
Jason D. Rowley
Jason D. Rowley edited on 22 Jun, 2020
Edits made to:
People (+3 rows) (+9 cells) (+232 characters)
Further reading (+1 rows) (+5 cells) (+201 characters)
People

Name
Role
LinkedIn

Aman Gupta

Co-founder, director

Further reading

Title
Author
Link
Type
Date

Music and millennials: how boAt tripled its revenues in a year and now sells 4 products every minute

Sohini Mitter

Web

January 28, 2019

Jason D. Rowley
Jason D. Rowley approved a suggestion from Golden's AI on 22 Jun, 2020
Edits made to:
Article (+20/-20 characters)
Article
  • Aman Gupta is co-founder and chief marketing officer of BoAt. Prior to co-founding BoAt, Gupta was the director of sales at Harman InternationalHarman International, where he oversaw a portfolio of consumer electronics brands including JBL, Harman Kardon, and AKG which Harman International distributes in India. Gupta's first entrepreneurial experience was as co-founder and CEO of Advanced Telemedia Pvt Ltd, which helped launch global brands such as Beats Audio, Sennheiser, and Telex, among others, in the Indian market.
Jason D. Rowley
Jason D. Rowley approved a suggestion from Golden's AI on 22 Jun, 2020
Edits made to:
Article (+10/-10 characters)
Article
  • Aman Gupta is co-founder and chief marketing officer of BoAt. Prior to co-founding BoAt, Gupta was the director of sales at Harman International, where he oversaw a portfolio of consumer electronics brands including JBL, Harman Kardon, and AKG which Harman International distributes in India. Gupta's first entrepreneurial experience was as co-founder and CEO of Advanced Telemedia Pvt Ltd, which helped launch global brands such as Beats Audio, SennheiserSennheiser, and Telex, among others, in the Indian market.
Jason D. Rowley
Jason D. Rowley approved a suggestion from Golden's AI on 22 Jun, 2020
Edits made to:
Article (+13/-13 characters)
Article
  • Aman Gupta is co-founder and chief marketing officer of BoAt. Prior to co-founding BoAt, Gupta was the director of sales at Harman International, where he oversaw a portfolio of consumer electronics brands including JBL, Harman KardonHarman Kardon, and AKG which Harman International distributes in India. Gupta's first entrepreneurial experience was as co-founder and CEO of Advanced Telemedia Pvt Ltd, which helped launch global brands such as Beats Audio, Sennheiser, and Telex, among others, in the Indian market.
Jason D. Rowley
Jason D. Rowley approved a suggestion from Golden's AI on 22 Jun, 2020
Edits made to:
Article (+5/-5 characters)
Article
  • Aman Gupta is co-founder and chief marketing officer of BoAt. Prior to co-founding BoAt, Gupta was the director of sales at Harman International, where he oversaw a portfolio of consumer electronics brands including JBL, Harman Kardon, and AKG which Harman International distributes in India. Gupta's first entrepreneurial experience was as co-founder and CEO of Advanced Telemedia Pvt Ltd, which helped launch global brands such as Beats Audio, Sennheiser, and TelexTelex, among others, in the Indian market.
Jason D. Rowley
Jason D. Rowley edited on 22 Jun, 2020
Edits made to:
Article (+406/-42 characters)
Article
  • Sameer Ashok Mehta is co-founder of BoAt.
  • Sameer Ashok Mehta is co-founder of BoAt. Mehta had entrepreneurial and executive leadership experience prior to co-founding BoAt. He is an owner of Redwood Interactive, which distributes computer gaming hardware and peripherals under the Redgear brand. Mehta is also director at Kores India, a business owned by his family. Mehta was appointed to his directorship at Kores India Limited in February 2010.
Jason D. Rowley
Jason D. Rowley edited on 22 Jun, 2020
Edits made to:
Article (+1557 characters)
Article
Marketing and promotion

BoAt promotes its products through a combination of influencer marketing and brand tie-ins with sports teams and public events.

BoAt calls its brand influencers "boAtheads." Its brand influencers include Indian singers like Neha Kakkar and rapper Naved Shaikh (also known as Naezy), as well as athletes like cricketers Hardik Pandya and Shreyas Iyer, among others.

The company has done brand tie-ins with sports franchises like cricket teams Chennai Super Kings and the Mumbai Indians. Additionally, BoAt has co-branded its audio devices with music events like Sunburn Festival and other large-scale events like the Lakmé Fashion Week.

Leadership
Co-founders

BoAt was co-founded by Aman Gupta and Sameer Ashok Mehta.

  • Aman Gupta is co-founder and chief marketing officer of BoAt. Prior to co-founding BoAt, Gupta was the director of sales at Harman International, where he oversaw a portfolio of consumer electronics brands including JBL, Harman Kardon, and AKG which Harman International distributes in India. Gupta's first entrepreneurial experience was as co-founder and CEO of Advanced Telemedia Pvt Ltd, which helped launch global brands such as Beats Audio, Sennheiser, and Telex, among others, in the Indian market.
  • Sameer Ashok Mehta is co-founder of BoAt.
Non-executive director(s)

Kanwaljit Singh joined the company's board of directors in April 2018. Singh is managing partner of Fireside Ventures, which led a ₹60,000,000 (approximately $900,000 USD) equity funding round in BoAt. The round was not announced until early May 2018.

Jason D. Rowley
Jason D. Rowley edited on 22 Jun, 2020
Edits made to:
Article (-1 images) (+410/-16 characters)
Article
Aavante Bar 1280
...
Mobile accessories

The company distributes BoAt-branded mobile device accessories such as USB cables (including USB-a to Lightning, USB-A to Micro USB, USB-C to Lightning, and USB-A to USB-C connections) and auxiliary audio cables.

It also sells a range of portable external batteries under the brand Energyshroom. These batteries can be used to charge a mobile device when there is no access to a power outlet.

Jason D. Rowley
Jason D. Rowley edited on 22 Jun, 2020
Edits made to:
Article (+3 images) (+2109 characters)
Article
Wired headphones and earbuds

BoAt distributes a range of wired headphones and earbuds under the company's BassHeads brand. The undiscounted MSRP for BassHeads-branded wired headphones is around Rs. 2,490. The undiscounted MSRP for wired earbuds ranges from Rs.799 to Rs. 1,490 in mid-2020.

BassHeads 102 product photo

Like with most wired headphones and earbuds, BoAt's devices connect to a standard headphone jack on mobile devices, computers, stereo systems, and other audio-outputting devices. BoAt's devices draw power from the audio source into which they're plugged in and do not require power from a dedicated amplifier. The company's over-ear and on-ear headphones, as well as its in-ear earbuds offer a degree of passive noise cancellation by partially occluding the wearer's ear canals from external sound.

Portable wireless speakers

BoAt sells a range of portable wireless speakers under its Stone and Rugby brand names. Its speakers wirelessly connect to an audio source using Bluetooth and are powered by built-in batteries. Devices are priced between Rs. 2,490 and Rs. 12,999 (MSRP, without discounts) depending on the model and features.

Stone 1401

BoAt's wireless speakers come in a range of sizes and form factors designed for different use cases. Its smaller, lower-powered devices are priced lower than its larger wireless speaker options which feature louder sound output, longer battery life, and varying degrees of ruggedization in their designs.

Home audio equipment

BoAt distributes home audio equipment under its Aavante brand. The company's home audio offerings primarily consist of sound bars and subwoofers for use with televisions and other home theater equipment. As of mid-2020, BoAt's home audio offerings are priced between Rs. 9,900 and Rs. 24,990, without discounts.

...
Aavante Bar 1280

BoAt's home audio equipment features multiple input modes, including Bluetooth, USB-A, and auxiliary audio cable. Certain models are Bluetooth-only.

Special editions

BoAt produces limited editions of its various audio hardware products as part of promotions or collaborative tie-ins with other brands.

Jason D. Rowley
Jason D. Rowley approved a suggestion from Golden's AI on 22 Jun, 2020
Edits made to:
Article (+12/-12 characters)
Article

BoAt designs and markets a variety of audio-focused consumer electronics including wireless earbuds, wired headphones, wireless speakers, home audio equipment, and an assortment of mobile phonemobile phone accessories.

Jason D. Rowley
Jason D. Rowley approved a suggestion from Golden's AI on 22 Jun, 2020
Edits made to:
Article (+9/-9 characters)
Article

Like competing brands and models of wireless earbuds, BoAt's Airdopes line features BluetoothBluetooth connectivity which enables truly wireless use, as well as carrying cases which include built-in batteries to charge the wireless earbuds when not in use.

Jason D. Rowley
Jason D. Rowley edited on 22 Jun, 2020
Edits made to:
Article (+3/-3 images) (+122/-122 characters)
Article
Airdopes 431 wireless earbuds
Airdopes 431 wireless earbuds
...
Rockerz 261 tethered wireless earbuds
Rockerz 261 tethered wireless earbuds
...
Nirvana 715 ANC, which feature active noise cancellation
Nirvana 715 ANC, which feature active noise cancellation
Jason D. Rowley
Jason D. Rowley edited on 22 Jun, 2020
Edits made to:
Article (+3/-3 images) (+122/-122 characters)
Article
Airdopes 431 wireless earbuds
Airdopes 431 wireless earbuds

...
Rockerz 261 tethered wireless earbuds

Rockerz 261 tethered wireless earbuds
...

...
Nirvana 715 ANC, which feature active noise cancellation
Nirvana 715 ANC, which feature active noise cancellation
Jason D. Rowley
Jason D. Rowley edited on 22 Jun, 2020
Edits made to:
Article (+3 images) (+2607/-85 characters)
Article

BoAt (legal name "Imagine Marketing Services Pvt. Ltd.") is an Indian basedIndia-based company foundedwhich was incorporated in 2015November that2013. BoAt markets earphones, headphones stereos, travel chargers, and premium rugged cables. Aman Gupta is the co-founder and chief executive of BoAt.

Products and brands

BoAt designs and markets a variety of audio-focused consumer electronics including wireless earbuds, wired headphones, wireless speakers, home audio equipment, and an assortment of mobile phone accessories.

Wireless earbuds

BoAt distributes a line of wireless earbuds under the brand name Airdopes. As of mid-2020, the manufacturers suggested retail price (MSRP) for BoAt's Airdopes line ranges from Rs. 3,999 to Rs. 6,999.

Airdopes 431 wireless earbuds

Like competing brands and models of wireless earbuds, BoAt's Airdopes line features Bluetooth connectivity which enables truly wireless use, as well as carrying cases which include built-in batteries to charge the wireless earbuds when not in use.

Tethered wireless earbuds

BoAt distributes a line of teathered wireless earbuds under its Rockerz and BoAt brands. As of mid-2020, the undiscounted MSRP of BoAt's tethered wireless earbud offerings range from Rs. 2,990 to Rs. 4,990.

Rockerz 261 tethered wireless earbuds

Like truly wireless earbuds, tethered earbuds do not connect directly to an audio source (like the audio-out port on a mobile phone, computer, or stereo). However, tethered wireless earbuds are connected to one another via a wire, or are connected to a band which houses the batteries, controls, and onboard processors which drive the speakers in the earbuds. Depending on the model, the connecting wire or band is worn behind the head or around the neck of the wearer, as if it was a lanyard.

Wireless headphones

BoAt also distributes a line of wireless headphones in both on-ear and over-ear form factors. Its headphones are marketed under the company's BoAt, Rockerz, and Nirvana brands and undiscounted prices range betwen Rs. 2,990 and Rs. 7,990 depending on the model and its features.

Nirvana 715 ANC, which feature active noise cancellation

Like other wireless headpones, BoAt's devices do not connect to an audio source via wire or cable. Its devices feature Bluetooth connectivity to play audio from the audio source (such as a mobile phone, computer, or stereo system). In wireless playback mode over Bluetooth, BoAt's headphones draw power from lithium ion batteries which are integrated into the headphones.

Many of BoAt's wireless headphones come with an auxiliary audio cable which can plug into standard headphone jacks (or other audio jacks using adapters, which aren't included). On many models, connecting headphones to an audio source using the auxiliary audio cable does not draw down battery charge.

Edits on 22 Jun, 2020
Jason D. Rowley
Jason D. Rowley edited on 22 Jun, 2020
Edits made to:
Infobox (+1 properties)
Infobox
Full address
501b, Shri Guru Har Krishan Bhavan Charat Singh Colony Road, Chakala, Andher,i East Mumbai, Mumbai City, Mh 400093, India
Jason D. Rowley
Jason D. Rowley edited on 22 Jun, 2020
Edits made to:
Infobox (+7/-1 properties)
Infobox
Location
Goregaon, Raigad district
Place of incorporation
Pakistan
Date incorporated
November 1, 2013
Business model
Commerce
Incorporation reference
U52300MH2013PTC249758
Investors
Fireside Ventures
Location
India
Place of incorporation
India
Golden logo
Text is available under the Creative Commons Attribution-ShareAlike 4.0; additional terms apply. By using this site, you agree to our Terms & Conditions.