Golden
Black Rifle Coffee

Black Rifle Coffee

Black Rifle Coffee is a coffee company set up by veterans.

Black Rifle Coffee company, set up by Evan Hafer, a US Special Forces veteran of 18 years, in Salt Lake City, Utah. It employs 80 people and is affiliated with other veteran owned brands.



The marketing message is traditionally conservative and patriotic themed, with direct overtures to 2nd amendment supporters. Evan Hafer suggested in an interview on Fox that some part of his motivation to start BRCC was because of the 'hipster' and leftwing messaging he encountered at the more established nationwide chains.



In February, 2017, Evan Hafer claimed he would hire 10,000 veterans in response to Starbucks CEO Howard Schutz claiming that it wanted to hire 10,000 refugees.

Timeline

People

Name
Role
LinkedIn

Evan Hafer





Further reading

Title
Author
Link
Type
Date









Documentaries, videos and podcasts

Title
Date
Link





Companies

Company
CEO
Location
Products/Services

BlackRifle Coffee Company

Evan Hafer

Salt Lake City, Utah