Beyond Meat makes plant-based meat alternatives such as burgers, sausages, chicken strips, and ground beef. Beyond Meat was founded in 2009 by Ethan Brown and is based in Los Angeles, California.
Grocery stores that sell Beyond Meat products include Kroger, Safeway, Publix, Target and Wegmans. Restaurants in the US with the Beyond Burger on their menu include TGI Fridays, Del Taco, Hamburger Mary’s Bar and Grill and Brasserie Ruhlmann (New York City). The product is also served at Universities and them parks such as LegolandLegoland.
In April 2019, ahead of going public, Beyond Meat increased the size of its shares and has plans to offer 9.5 million shares at $23-25. The company applied to list on Nasdaq under the ticker symbol BYND and is expected to begin trading May 2, 2019. Book-running mangers for the offering include Goldman Sachs & Co. LLC, J.P. Morgan and Credit SuisseCredit Suisse as lead managers as well as BofA Merrill Lynch and Jefferies and William Blair as co-manager.
The main ingredients in the original Beyond Burger are pea protein, beet coloring and beet juice, to give the essence of “bloody”. Potato starchPotato starch and coconut oil help create juiciness. The 2.0 burger available at Carl’s Jr. and A&W include brown rice and mung bean proteins for taste and texture that resembles meat. Lab technicians at the Beyond Meat research and development lab in El Segundo, California, are trained meat sommeliers.