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Because Animals

Because Animals

Because Animals is a pet food and cellular agriculture technology company founded in 2016 by Shannon Falconer and Joshua Erret, and is located in Philadelphia, Pennsylvania. Because Animals makes 100% animal-free pet foods, treats, and supplements.

Because Animals is a pet food and cellular agriculture company located in Philadelphia, Pennsylvania, founded in 2016 by Shannon Falconer and Joshua Errett. Because Animals makes 100% animal-free pet food, treats, and supplements through a combination of cultured proteins, clean meat, algae, seaweed, and plants that are sustainably made and sourced.

Because Animals is driven to bring clean meat into the pet food industry to reduce the need for factory farming, and remove what co-founder Joshua Errett calls "4D meat" that is typically used to make pet food. 4D meat is meat that is coming from animals that are dead, dying, deformed, or diseased, and not fit for human consumption.

The founders of Because animals, Shannon Falconer, and Joshua Erret, met each other while volunteering at a cat rescue shelter in Toronto, Canada. After connecting with each other, they went on to found Because Animals together in 2016 with the goal of creating "nutritious, sustainable, and cruelty-free pet food".

Products

Product name
Product category
Ingredients
Product link

Superfood Supplement for Cats

Supplement

Dried seaweed meal, whole ground cranberries, organic whole leaf wheatgrass powder, organic pumpkin powder, organic coconut flour, dried Bacillus coagulons fermentation product, ground turmeric.

Superfood Supplement for Dogs

Supplement

Dried seaweed meal, organic pumpkin powder, organic whole ground blueberries, organic whole leaf wheatgrass powder, organic coconut flour, organic inulin, fried Bacillus coagulons fermentation product, ground turmeric.

Timeline

People

Name
Role
Related Golden topics

Dr. Erika Sullivan

Chief Veterinary Officer

Joshua Errett

Co-Founder & CFO

Shannon Falconer

Co-Founder and CEO

Further reading

Title
Author
Link
Type

Because Animals Takes New Approach to Pet Food

Pet Business Staff

Web article

New Animal-Free Pet Food Company Aims For 'Worldwide Impact' With Algae And Clean Meat

Emily Court

Web article

Startup Debuts New Vegan Food for Cats and Dogs

Symphony Barnes

Web article

The Future of Pet Food is Here

Prnewswire.com

News article

Documentaries, videos and podcasts

Title
Date
Link

Metro Morning | Vegetarian dog food

May 10, 2018

Companies

Company
CEO
Location
Products/Services

References