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Banana Republic

Banana Republic

An american clothing and accessories retailer

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Melissa Fares
March 13, 2020
U.S.
As virus-wary shoppers stayed home in the United States and Europe, apparel retailers braced for a blow to sales and a potential inventory glut. Some slashed orders at garment factories while others began discounting merchandise.
September 25, 2019
WebWire
Banana Republic and Jared Goff, a two-time NFL Pro Bowl selection and Super Bowl contender, are proud to introduce their latest collaborative campaign hitting September 2019, just in time for football season. Banana Republic's new campaign offers a humorous take on the duality of Goff's California style roots - NorCal (Northern California) vs. SoCal (Southern California) - with a disruptive meme-driven social media approach full of playful GIFs, images and site experience that launch today...
Áine Cain
September 18, 2019
Business Insider
Gap first acquired the chain in 1983, just five years after the apparel brand's founding. Recently, the retailer has struggled with lagging sales.
June 20, 2019
WebWire
Gap Inc. announced an initiative to produce denim using a waterless, indigo foam-dyeing technique, starting with a partnership between Banana Republic and Spanish denim mill, Tejidos Royo. The innovative new process, called Dry Indigo®, can reduce water usage by up to 99%, while also using 89% less chemicals, reducing energy usage by 65%, and eliminating water discharge when compared to the traditional slasher indigo (or sheet dyeing) process. "Leveraging this revolutionary new dyeing pr...