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AvtoVAZ

AvtoVAZ

Automobile manufacturer

All edits by  Kolya Kuznensov 

Edits on 8 Feb, 2022
Kolya Kuznensov
Kolya Kuznensov edited on 8 Feb, 2022
Edits made to:
Article (+609/-609 characters)
Article

AVTOVAZ Joint Stock Company, or OAO AVTOVAZ (Avtovaz), manufactures nearly three-quarters of the light automobiles sold in Russia, producing around 700,000 cars a year. State economic planners founded the company in the late 1960s in order to provide an affordable car for the Soviet citizen, and the so-called "Zhigulis" soon became a familiar icon of life in the U.S.S.R. They were exported to European countries under the brand name "Lada." Even after the fall of the communist system, Avtovaz's cars have retained their market leadership due to their affordability, familiarity, and simplicity of design.

AVTOVAZ Joint Stock Company, or OAO AVTOVAZ (Avtovaz), manufactures nearly three-quarters of the light automobiles sold in Russia, producing around 700,000 cars a year. State economic planners founded the company in the late 1960s in order to provide an affordable car for the Soviet citizen, and the so-called "Zhigulis" soon became a familiar icon of life in the U.S.S.R. They were exported to European countries under the brand name "Lada." Even after the fall of the communist system, Avtovaz's cars have retained their market leadership due to their affordability, familiarity, and simplicity of design. The company's best-selling models are the new Lada 110 line and the updated version of the classic Zhiguli. Avtovaz also offers the Samara sedan and the rugged all-wheel drive Niva truck. Since privatization in 1993, Avtovaz has been struggling to improve production efficiency, develop newer models, and gain control of distribution. The company employs about one-sixth of the city of Togliatti. Recently, Avtovaz entered an alliance with General Motors to produce an updated version of the Niva truck at a new facility in Togliatti.

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