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Aspect Ventures

Aspect Ventures

Aspect Ventures is an American venture capital firm.

Company Overview

Aspect Ventures is a venture capital firm specializing in seed, early stage, and startup investments in Fintech companies. It focuses on investing in companies through seed and series A round financing. The firm prefers to invest in the information technology, technology-enabled service, consumer internet, mobile, healthcare, and retail sectors. It is headquartered in Palo Alto, California with an additional office in San Francisco.

History

Aspect Ventures is founded by Jennifer Fonstad and Theresia Gouw in 2014. As early-stage investors, they focus on Series A and selectively participate in Seed financings.



The firm prefers to invest in Fintech companies. Seed investments range from $100,000 to $500,000. It seeks to make series A investments in the $2 million to $5 million range, and makes some follow-on, or Series B investments, up to $10 million.

Investments

Aspect Ventures has made 81 investments. One of them was on Mar 5, 2019, when they invested $45M in Pie Insurance. Aspect Ventures has had 7 exits, the most notable of which include HotelTonight, Birchbox, and Trulia. Aspect Ventures has $3.9M in revenue annually and competes with Cowboy Ventures, Comcast Ventures, and Emergence.

Investment strategy

The firm seeks to invest in the technology sector with a focus on security, digital health, blockchain, fintech, AI, autonomous vehicle software, millennial services, mobile technology, consumer internet, enterprise, SaaS, and healthcare information technology. The firm invests in businesses targeting the convergence of mobile, social, cloud and big data.

Timeline

February 20, 2019

Ciphertrace

Ciphertrace

$15,000,000

VENTURE CAPITAL

Aspect Ventures, WestWave Capital, NeoTribe Ventures

December 20, 2018

Crew

Crew

$35,000,000

VENTURE CAPITAL (SERIES C)

Sequoia Capital, DAG Ventures, Greylock Partners, +3

December 17, 2018

The Mom Project

The Mom Project

$8,000,000

VENTURE CAPITAL (SERIES A)

Grotech Ventures, IrishAngels, Initialized Capital, +6

November 6, 2018

PredictHQ

PredictHQ

$10,000,000

VENTURE CAPITAL (SERIES A)

Lightspeed Venture Partners, Rampersand, Aspect Ventures, +1

October 19, 2018

Future Family

Future Family

$10,000,000

VENTURE CAPITAL (SERIES A)

LaunchCapital, Aspect Ventures, RiverPark Ventures, +5

October 17, 2018

Lensabl

Lensabl

$3,700,000

VENTURE CAPITAL

Birchmere Labs, Aspect Ventures, Rogue Venture Partners, +5

October 12, 2018

Qordoba

Qordoba

$11,500,000

VENTURE CAPITAL (SERIES B)

Upfront Ventures, Aspect Ventures, Broadway Angels, +2

August 28, 2018

Deserve

Deserve

$17,000,000

VENTURE CAPITAL (SERIES C)

Aspect Ventures, Accel, GDP Venture, +3

August 28, 2018

DFINITY

DFINITY

$102,000,000

VENTURE CAPITAL

SV Angel, Andreessen Horowitz, Aspect Ventures, +8

August 28, 2018

Indegy

Indegy

$18,000,000

VENTURE CAPITAL (SERIES B)

Magma Venture Partners, Aspect Ventures, Shlomo Kramer, +7

August 14, 2018

Exabeam

Exabeam

$50,000,000

SERIES D

Lightspeed Venture Partners, Norwest Venture Partners - NVP, Cisco Investments, +3

August 9, 2018

Pie Insurance

Pie Insurance

$11,000,000

VENTURE CAPITAL (SERIES A)

Aspect Ventures, Greycroft, Elefund, +2

August 2, 2018

Worklete

Worklete

$6,500,000

VENTURE CAPITAL (SERIES A)

Kapor Capital, LaunchCapital, Trinity Ventures, +4

July 17, 2018

Integris Software

Integris Software

$10,000,000

VENTURE CAPITAL (SERIES A)

Amplify Partners, Madrona Venture Group, Aspect Ventures, +1

May 31, 2018

Chime

Chime

$70,000,000

VENTURE CAPITAL (SERIES C)

Menlo Ventures, Crosslink Capital, Omidyar Network, +4

May 8, 2018

Solv

Solv

$16,800,000

VENTURE CAPITAL (SERIES B)

Greylock Partners, Aspect Ventures

March 27, 2018

Kloudless

Kloudless

$6,000,000

VENTURE CAPITAL (SERIES A)

Aspect Ventures, Tim Draper, David Sacks, +4

February 28, 2018

EdgyBees

EdgyBees

$5,500,000

SEED FUND

Motorola Solutions Venture Capital, OurCrowd, Verizon Ventures, +3

February 14, 2018

SafeChain

SafeChain

$3,000,000

VENTURE CAPITAL

Aspect Ventures, NCT Ventures, Rev1 Ventures, +5

December 13, 2017

FollowAnalytics

FollowAnalytics

$11,000,000

VENTURE CAPITAL (SERIES B)

Salesforce Ventures, Aspect Ventures, Zetta Venture Partners, +4

December 12, 2017

ShieldX Networks, Inc.

ShieldX Networks, Inc.

$25,000,000

VENTURE CAPITAL (SERIES B)

Bain Capital, Aspect Ventures, Ashar Aziz, +3

October 24, 2017

Deserve

Deserve

$12,000,000

VENTURE CAPITAL (SERIES C)

Aspect Ventures, Accel Partners, Mission Holdings

October 5, 2017

UrbanSitter

UrbanSitter

$17,000,000

VENTURE CAPITAL (SERIES C)

Canaan Partners, Menlo Ventures, First Round, +5

September 19, 2017

TalkIQ

TalkIQ

$14,000,000

VENTURE CAPITAL (SERIES A)

Danhua Capital, Felicis Ventures, Transmedia Capital, +4

September 13, 2017

YayPay

YayPay

$5,300,000

VENTURE CAPITAL

500 Startups, Birchmere Labs, QED Investors, +8

August 31, 2017

SafeTrek

SafeTrek

$3,200,000

SEED FUND

Cultivation Capital, Maveron, Aspect Ventures, +1

August 30, 2017

Rep The Squad

Rep The Squad

$1,500,000

SEED FUND

Madrona Venture Group, Maveron, Aspect Ventures, +4

June 20, 2017

ShieldX Networks, Inc.

ShieldX Networks, Inc.

$9,000,000

VENTURE CAPITAL (SERIES A)

Bain Capital, Aspect Ventures

June 16, 2017

Aspect Ventures II

$181M

June 7, 2017

Stem Disintermedia Inc.

Stem Disintermedia Inc.

$8,000,000

VENTURE CAPITAL (SERIES A)

Upfront Ventures, Aspect Ventures, Evolution Media Partners

May 4, 2017

Crew

Crew

$1,900,000

SEED FUND

Harrison Metal, Aspect Ventures

April 20, 2017

Solv

Solv

$6,250,000

VENTURE CAPITAL (SERIES A)

Aspect Ventures, Benchmark Capital, Ensemble Labs

April 4, 2017

Amino

Amino

$25,000,000

VENTURE CAPITAL (SERIES C)

CRV, Highland Capital Partners, Aspect Ventures, +3

March 22, 2017

HotelTonight

HotelTonight

$37,000,000

VENTURE CAPITAL (SERIES E)

Battery Ventures, Coatue Management, First Round, +10

March 9, 2017

Astro

Astro

$8,300,000

VENTURE CAPITAL (SERIES A)

Harrison Metal, Redpoint Ventures, Aspect Ventures, +1

March 9, 2017

Astro

Astro

$8,000,000

VENTURE CAPITAL (SERIES A)

Harrison Metal, Redpoint Ventures, Aspect Ventures, +1

February 9, 2017

TruSTAR Technology

TruSTAR Technology

$5,000,000

VENTURE CAPITAL (SERIES A)

Storm Ventures, Aspect Ventures, Resolute.vc

February 7, 2017

Exabeam

Exabeam

$30,000,000

VENTURE CAPITAL (SERIES C)

Lightspeed Venture Partners, Norwest Venture Partners - NVP, Cisco Investments, +3

December 8, 2016

Vida Health

Vida Health

$18,000,000

VENTURE CAPITAL (SERIES B)

Canvas Venture Fund, Aspect Ventures, Nokia Growth Partners

November 30, 2016

Grokker, Inc.

Grokker, Inc.

$7,000,000

VENTURE CAPITAL (SERIES B)

Khosla Ventures, SV Angel, Correlation Ventures, +4

November 2, 2016

Atlas Informatics

Atlas Informatics

$20,700,000

VENTURE CAPITAL

Microsoft Ventures, Aspect Ventures, Nathan Myhrvold

October 25, 2016

Uplevel Security

Uplevel Security

$2,500,000

SEED FUND

First Round, Aspect Ventures

September 20, 2016

Skedaddle

Skedaddle

$2,100,000

SEED FUND

Aspect Ventures, Corigin Ventures, Struck Capital, +2

September 16, 2016

Ellevest

Ellevest

$9,000,000

VENTURE CAPITAL

Khosla Ventures, Astia Angels, Aspect Ventures, +8

September 13, 2016

Cato Networks

Cato Networks

$30,000,000

VENTURE CAPITAL (SERIES B)

SingTel Innov8, Aspect Ventures, 83North, +1

September 12, 2016

Troops

Troops

$6,950,000

VENTURE CAPITAL

Susa Ventures, Aspect Ventures, Flight VC’s Gil Penchina, +1

August 24, 2016

Deserve

Deserve

$7,100,000

VENTURE CAPITAL (SERIES B)

Pelion Venture Partners, Aspect Ventures, Accel Partners

August 2, 2016

Birchbox

Birchbox

$15,000,000

VENTURE CAPITAL

Lerer Hippeau Ventures, First Round, Harrison Metal, +7

July 13, 2016

Indegy

Indegy

$12,000,000

VENTURE CAPITAL

Magma Venture Partners, Aspect Ventures, SBI Holdings, +2

June 27, 2016

Resin.io

Resin.io

$9,000,000

VENTURE CAPITAL (SERIES A)

Draper Fisher Jurvetson (DFJ), GE Ventures, Aspect Ventures, +1

June 22, 2016

The Muse

The Muse

$16,000,000

VENTURE CAPITAL (SERIES B)

QED Investors, Aspect Ventures, Icon Ventures, +1

May 19, 2016

Chime

Chime

$9,000,000

VENTURE CAPITAL

Homebrew, Crosslink Capital, PivotNorth Capital, +3

May 19, 2016

Chime

Chime

$9,000,000

VENTURE CAPITAL

Homebrew, Crosslink Capital, PivotNorth Capital, +3

May 4, 2016

FollowAnalytics

FollowAnalytics

$13,180,000

VENTURE CAPITAL (SERIES A)

Salesforce Ventures, Aspect Ventures, Zetta Venture Partners, +2

February 4, 2016

Hobnob, Inc.

Hobnob, Inc.

$2,250,000

SEED FUND

Bessemer Venture Partners, Greycroft Partners, Norwest Venture Partners - NVP, +1

February 1, 2016

flyp

flyp

$5,800,000

SEED FUND

Morningside Group, Structure Capital, Aspect Ventures, +7

January 22, 2016

BaubleBar

BaubleBar

$20,000,000

VENTURE CAPITAL (SERIES C)

Greycroft Partners, Hubert Burda Media, Aspect Ventures, +3

September 29, 2015

Exabeam

Exabeam

$25,000,000

VENTURE CAPITAL (SERIES B)

Norwest Venture Partners - NVP, Aspect Ventures, Icon Ventures, +1

May 13, 2015

The Muse

$10,000,000

VENTURE CAPITAL (SERIES A)

Great Oaks Venture Capital, QED Investors, Aspect Ventures, +1



January 29, 2015

Aspect Ventures, L.P.

$150M

October 1, 2014

ForeScout

ForeScout

VENTURE CAPITAL (SERIES F)

Cross Creek Advisors, Aspect Ventures

July 29, 2014

BaubleBar

BaubleBar

$10,000,000

VENTURE CAPITAL (SERIES B)

Comcast Ventures, Greycroft Partners, TriplePoint Capital, +3

June 10, 2014

Exabeam

Exabeam

$10,000,000

VENTURE CAPITAL (SERIES A)

Norwest Venture Partners - NVP, Aspect Ventures, Shlomo Kramer

May 1, 2014

SupportPay

SupportPay

$1,100,000

SEED FUND

Draper Associates, Salesforce Ventures, Aspect Ventures, +3

May 1, 2014

SupportPay

SupportPay

$1,100,000

SEED FUND

Draper Associates, Salesforce Ventures, Aspect Ventures, +3

April 1, 2014

Birchbox

Birchbox

$60,000,000

VENTURE CAPITAL (SERIES B)

Consigliere Brand Capital, First Round, Glynn Capital Management, +2

February 1, 2014

UrbanSitter

UrbanSitter

$15,000,000

VENTURE CAPITAL (SERIES B)

Canaan Partners, Menlo Ventures, First Round, +2

Funded Companies

28 Results
Company
Company
Description
Description
Website
Website
Industry
Industry
Location
Location

A bank offering online banking services with no user no bank fees, and an option to receive direct deposit up to two days early. Chris Britt and Ryan King founded Chime in 2013, and the company is headquartered in San Francisco, California.

Dfinity is a decentralized computing network currently in development using blockchain technology and algorithmic governance.

Amino is a San Francisco-based company founded by David Vivero, Roger Billerey-Mosier, Maudie Hampden Shah and Sumul Shah.

UrbanSitter is a San Francisco-based company.

Deserve Credit Cards offers card options to students, professionals, new to country, and those on work visas.

Pie Insurance is an insurance company founded by John Swigart.

Worklete is a San Francisco-based company founded by Benjamin Kanner.

Klar is a startup that wanted to democratize banking services in Mexico.

TalkIQ is a San Francisco-based company founded by John Evans, Aaron Adelson, Etienne Manderscheid and Jim Palmer.

Indegy is an Israel-based company.

Astro is a Rhode Island-based company.

Edgybees is an Israel-based company.

Associated investment funds

2 Results
Investment Fund
Investment Fund
Total offering (USD)
Total offering (USD)
Total sold (USD)
Total sold (USD)
Location
Location
Date signed
Date signed

People

Name
Role
LinkedIn

Asad Khaliq

Investor



Chad Herrin

Technology investor and software executive



Jennifer Fonstad

Co-founder



Kamil Saeid

Investment team member



Kendra Ragatz

COO and General Partner



Lauren Kolodny

Product manager and early stage investor



Mark Kraynak

Investor



Rebecca Hu

Investment team member



Theresia Gouw

Co-fouder



Vishal Lugani

Investment opportunities sourcing



Further reading

Title
Author
Link
Type
Date

Aspect Ventures - Medium



Web



Aspect Ventures Promotes Lauren Kolodny to Partner

Cat Zakrzewski

Web



Aspect Ventures raises $181 million for second fund | ImpactAlpha

Industry News

Web



Aspect Ventures raises $181 million fund

Katie Roof

Web



Aspect Ventures Raises $181 Million Second Fund From Investors Including Melinda Gates

Alex Konrad

Web



Aspect Ventures recruits Lugani as principal - PE Hub

Iris Dorbian

Web



CipherTrace raises $15M to expand blockchain security business



Web



Cloud native carrier co Cato Networks raises $55m

Tal Shahaf

Web



Galaxy Digital Joins $15 Million Investment Round in Crypto Security Firm CipherTrace

Helen Partz

Web



Melinda Gates invests in $181M fund for women-led VC firm Aspect Ventures

TAYLOR SOPER

Web



Melinda Gates just made a move to put the male-dominated VC world on notice

Julie Bort

Web



Pie Insurance raises $45M Series B, plans to expand nationally and double headcount in 2019



Web



Planning a nationwide rollout, primary care-focused startup Eden raises $10M

Laura Lovett

Web



Qordoba Announces $11.5 Million Series B Funding, Led by Aspect Ventures

Business Wire

Web



The Muse brings you inside the office of Aspect Ventures



Web



Two Female VCs Launch Silicon Valley Firm To Show Diversity Equals Profit

Jessica Leber

Web



Documentaries, videos and podcasts

Title
Date
Link

Aspect Ventures co-founders on betting on big data

January 23, 2018

Aspect Ventures raises $181 million fund - Startup News Land

January 23, 2018

Aspect Ventures, a woman-led VC, raises $150 million fund

May 14, 2015

Awards Dinner 2016 Honoree: Theresia Gouw, Aspect Ventures

Apr 29, 2016

Building the Communities | Stanford eCorner



Fox Business: Aspect Ventures co-founder Jennifer Fonstad on mounting concerns over user privacy on Facebook and the outlook for the IPO market - Aspect Ventures



Here's What the Market for Startups Looks Like for 2017

December 22, 2016

How Investors Like Melinda Gates Are Helping These VCs Tackle Tech's Bro Problem

January 23, 2018

Leading by Example: Theresia Gouw, Aspect Ventures

Apr 29, 2016

Melinda Gates on Stopping Harassment in Tech: 'We Need LPs to Step Up'

January 24, 2018

The Female-Run VC Funds Shaking Up the Status Quo



Theresia Gouw - Venture Capitalist & Co-Founder, Aspect Ventures

March 4, 2016

What's missing from the startup ecosystem? (Jennifer Fonstad, co-founder, Aspect Ventures) - Recode Decode, hosted by Kara Swisher

February 21, 2018

Companies

Company
CEO
Location
Products/Services

Amino







Aqua







Astro













Balena







BaubleBar







Cato networks







Chime







CipherTrace







Crew







Deserve







Difinity







EdgyBees







Exabeam







Flurry







Follow Analytics







ForeScout







FutureFamily







Grokker







Gusto







Hotel Tonight







Imperva







Indegy







Integris Software







Kosmix







References