Aspect Ventures

Aspect Ventures

Aspect Ventures is an American venture capital firm.

Company Overview

Aspect Ventures is a venture capital firm specializing in seed, early stage, and startup investments in Fintech companies. It focuses on investing in companies through seed and series A round financing. The firm prefers to invest in the information technology, technology-enabled service, consumer internet, mobile, healthcare, and retail sectors. It is headquartered in Palo Alto, California with an additional office in San Francisco.

History

Aspect Ventures is founded by Jennifer Fonstad and Theresia Gouw in 2014. As early-stage investors, they focus on Series A and selectively participate in Seed financings.

The firm prefers to invest in Fintech companies. Seed investments range from $100,000 to $500,000. It seeks to make series A investments in the $2 million to $5 million range, and makes some follow-on, or Series B investments, up to $10 million.

Investments

Aspect Ventures has made 81 investments. One of them was on Mar 5, 2019, when they invested $45M in Pie Insurance. Aspect Ventures has had 7 exits, the most notable of which include HotelTonight, Birchbox, and Trulia. Aspect Ventures has $3.9M in revenue annually and competes with Cowboy Ventures, Comcast Ventures, and Emergence.

Investment strategy

The firm seeks to invest in the technology sector with a focus on security, digital health, blockchain, fintech, AI, autonomous vehicle software, millennial services, mobile technology, consumer internet, enterprise, SaaS, and healthcare information technology. The firm invests in businesses targeting the convergence of mobile, social, cloud and big data.

Timeline

February 20, 2019

Ciphertrace

Ciphertrace

$15,000,000

VENTURE CAPITAL

Aspect Ventures, WestWave Capital, NeoTribe Ventures

December 20, 2018

Crew

Crew

$35,000,000

VENTURE CAPITAL (SERIES C)

Sequoia Capital, DAG Ventures, Greylock Partners, +3

December 17, 2018

The Mom Project

The Mom Project

$8,000,000

VENTURE CAPITAL (SERIES A)

Grotech Ventures, IrishAngels, Initialized Capital, +6

November 6, 2018

PredictHQ

PredictHQ

$10,000,000

VENTURE CAPITAL (SERIES A)

Lightspeed Venture Partners, Rampersand, Aspect Ventures, +1

October 19, 2018

Future Family

Future Family

$10,000,000

VENTURE CAPITAL (SERIES A)

LaunchCapital, Aspect Ventures, RiverPark Ventures, +5

October 17, 2018

Lensabl

Lensabl

$3,700,000

VENTURE CAPITAL

Birchmere Labs, Aspect Ventures, Rogue Venture Partners, +5

October 12, 2018

Qordoba

Qordoba

$11,500,000

VENTURE CAPITAL (SERIES B)

Upfront Ventures, Aspect Ventures, Broadway Angels, +2

August 28, 2018

Deserve

Deserve

$17,000,000

VENTURE CAPITAL (SERIES C)

Aspect Ventures, Accel, GDP Venture, +3

August 28, 2018

DFINITY

DFINITY

$102,000,000

VENTURE CAPITAL

SV Angel, Andreessen Horowitz, Aspect Ventures, +8

August 28, 2018

Indegy

Indegy

$18,000,000

VENTURE CAPITAL (SERIES B)

Magma Venture Partners, Aspect Ventures, Shlomo Kramer, +7

Page 1 of 7

Funded Companies

Company
Description
Website
Industry
Location

A bank offering online banking services with no user no bank fees, and an option to receive direct deposit up to two days early. Chris Britt and Ryan King founded Chime in 2013, and the company is headquartered in San Francisco, California.

Dfinity is a decentralized computing network currently in development using blockchain technology and algorithmic governance.

Amino is a San Francisco-based company founded by David Vivero, Roger Billerey-Mosier, Maudie Hampden Shah, Sumul Shah and Mia Hernandez.

UrbanSitter is a San Francisco-based company.

Deserve Credit Cards offers card options to students, professionals, new to country, and those on work visas.

Pie Insurance is an insurance company founded by John Swigart.

Tarah AI is an India, Texas-based company founded by Neelima Vobugari.

Klar is a startup that wanted to democratize banking services in Mexico.

Astro is a Rhode Island-based company.

TalkIQ is a San Francisco-based company founded by John Evans, Aaron Adelson, Etienne Manderscheid and Jim Palmer.

31 Results
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Associated investment funds

Investment Fund
Total offering (USD)
Total sold (USD)
Location
Date signed
2 Results
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People

Name
Role
LinkedIn

Asad Khaliq

Investor

Chad Herrin

Technology investor and software executive

Jennifer Fonstad

Co-founder

Kamil Saeid

Investment team member

Kendra Ragatz

COO and General Partner

Lauren Kolodny

Product manager and early stage investor

Mark Kraynak

Investor

Rebecca Hu

Investment team member

Theresia Gouw

Co-fouder

Vishal Lugani

Investment opportunities sourcing

Further reading

Title
Author
Link
Type
Date

Aspect Ventures - Medium

Web

Aspect Ventures Promotes Lauren Kolodny to Partner

Cat Zakrzewski

Web

Aspect Ventures raises $181 million for second fund | ImpactAlpha

Industry News

Web

Aspect Ventures raises $181 million fund

Katie Roof

Web

Aspect Ventures Raises $181 Million Second Fund From Investors Including Melinda Gates

Alex Konrad

Web

Aspect Ventures recruits Lugani as principal - PE Hub

Iris Dorbian

Web

Galaxy Digital Joins $15 Million Investment Round in Crypto Security Firm CipherTrace

Helen Partz

Web

Melinda Gates invests in $181M fund for women-led VC firm Aspect Ventures

TAYLOR SOPER

Web

Melinda Gates just made a move to put the male-dominated VC world on notice

Julie Bort

Web

Pie Insurance raises $45M Series B, plans to expand nationally and double headcount in 2019

Web

Planning a nationwide rollout, primary care-focused startup Eden raises $10M

Laura Lovett

Web

Qordoba Announces $11.5 Million Series B Funding, Led by Aspect Ventures

Business Wire

Web

The Muse brings you inside the office of Aspect Ventures

Web

Two Female VCs Launch Silicon Valley Firm To Show Diversity Equals Profit

Jessica Leber

Web

Documentaries, videos and podcasts

Title
Date
Link

Aspect Ventures co-founders on betting on big data

January 23, 2018

Aspect Ventures raises $181 million fund - Startup News Land

January 23, 2018

Aspect Ventures, a woman-led VC, raises $150 million fund

May 14, 2015

Awards Dinner 2016 Honoree: Theresia Gouw, Aspect Ventures

Apr 29, 2016

Building the Communities | Stanford eCorner

Fox Business: Aspect Ventures co-founder Jennifer Fonstad on mounting concerns over user privacy on Facebook and the outlook for the IPO market - Aspect Ventures

Here's What the Market for Startups Looks Like for 2017

December 22, 2016

How Investors Like Melinda Gates Are Helping These VCs Tackle Tech's Bro Problem

January 23, 2018

Leading by Example: Theresia Gouw, Aspect Ventures

Apr 29, 2016

Melinda Gates on Stopping Harassment in Tech: 'We Need LPs to Step Up'

January 24, 2018

The Female-Run VC Funds Shaking Up the Status Quo

Theresia Gouw - Venture Capitalist & Co-Founder, Aspect Ventures

March 4, 2016

What's missing from the startup ecosystem? (Jennifer Fonstad, co-founder, Aspect Ventures) - Recode Decode, hosted by Kara Swisher

February 21, 2018

Companies

Company
CEO
Location
Products/Services

Aqua

Astro

Balena

Cato networks

Chime

CipherTrace

Deserve

Difinity

EdgyBees

Follow Analytics

ForeScout

FutureFamily

Grokker

Hotel Tonight

Indegy

Integris Software

Kosmix

Page 1 of 2

News

Title
Author
Date
Publisher
Description
Connie Loizos
September 17, 2019
TechCrunch
Aspect Ventures, an early-stage, San Francisco-based venture firm founded five years ago very notably by two veteran VCs who happen to be women, is splitting up. Cofounders Jennifer Fonstad, formerly of DFJ, and Theresia Gouw, formerly of Accel, are launching separate firms, a source confirms. The WSJ reported the news earlier today. Fonstad tells the [...]

References

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