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AppsFlyer

AppsFlyer

Appsflyer is a saas mobile marketing analytics and attribution platform, based out of herzliya, israel, with offices around the world.

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Timeline

January 21, 2020

Series D

AppsFlyer raises $210 million in Series D funding round led by General Atlantic, with participation from Qumra Capital, Goldman Sachs Growth, DTCP (Deutsche Telekom Capital Partners), Pitango Venture Capital, Magma Venture Partners and Eight Roads Ventures.

January 21, 2020

AppsFlyer raises a $210,000,000 series D round from Pitango Venture Capital, Qumra Capital, General Atlantic, Magma Venture Partners, Goldman Sachs and Eight Roads Ventures.

March 2014

AppsFlyer raises a $7,100,000 series A round from Pitango Venture Capital and Magma Venture Partners.

People

Name
Role
LinkedIn

Eyal Gura

Investor

Oren Kaniel

Founder

Reshef Mann

Founder

Further reading

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News

Title
Author
Date
Publisher
Description
Kari Paul in San Francisco
January 29, 2020
the Guardian
Every time a customer opens the Ring app, it sends information to Facebook, the report said. Photograph: Samuel Gibbs/The Guardian
Anthony Ha
January 21, 2020
TechCrunch
AppsFlyer has raised a massive Series C of $210 million led by General Atlantic. Founded in 2011, the company is best known for mobile ad attribution -- allowing advertisers to see which campaigns are driving results. At the same time, AppsFlyer has expanded into other areas like fraud prevention. And in the funding announcement, General [...]
August 27, 2019
WebWire
Liftoff, the leader in mobile app marketing and retargeting, today released its annual report on the thriving market of mobile gaming in partnership with AppsFlyer, global leader in mobile attribution. The annual study reveals a perfect storm for gaming app marketers as the platform wars heat up, with Android finally leveling the playing field for mobile gaming. The report also takes a look at key trends in regional engagement, revealing the Asia-Pacific (APAC) region as a valuable marke...

References