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Apple (company)

Apple (company)

Apple Inc. is a public company designing and selling personal computers, smartphones, consumer electronics, and software. Its headquarters is located in Cupertino, California and it was founded in 1976.

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Apple's desktop computing hardware centers around its Macintosh brand and includes the iMac, Mac ProMac Pro, and Mac Mini lines.

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The iPhone line of smartphones launched on June 29, 2007 at MacWorldMacWorld. In the keynote announcing the device, Apple's co-founder and then CEO Steve Jobs described the iPhone as a combination of three hardware concepts:

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Apple's notebook computers include the MacBook Air and MacBook Pro. Previous products in this category include the iBook and PowerbookPowerbook lines of notebook computers.

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In 2017, BloombergBloomberg reported that Apple was working on its own AR headset product, which at the time was projected for release in 2020.

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Apple Inc. has released new iPhone hardware each year since launching the product line in 2007. The company has since segmented the iPhone product line into several categories, including its flagship iPhones, the iPhone SEiPhone SE, iPhone Mini, the iPhone Pro, and the iPhone Pro Max.

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Early indicators of Apple's interest in augmented reality (AR) emerged in 2015 with the company's acquisition of Metaio, an augmented reality startup spun out in 2003 from VolkswagenVolkswagen. Apple repurposed some of Metaio's technology for its release of ARKit, a software developer kit (SDK) aimed at accelerating development and implementation of augmented reality applications on iOS devices.

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The iPod line was segmented into several categories, including the iPod, iPod NanoiPod Nano, iPod Mini, iPod Shuffle, and iPod Touch. As of April 2021, the iPod Touch line is the only iPod-branded product still sold by Apple.

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Apple's notebook computers include the MacBook Air and MacBook ProMacBook Pro. Previous products in this category include the iBook and Powerbook lines of notebook computers.

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Apple TV is the smart television hardware designed and sold by Apple. It runs a version of iOSiOS called tvOS, and gives its users the ability to access streaming video platforms and play audio and video content on a connected television through Apple's AirPlay wireless protocol. Apple also has a subscription video service called AppleTV+, which can be accessed through its Apple TV hardware platform.

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In 2018, Apple filed paperwork with the state of CaliforniaCalifornia to test 27 self-driving vehicles on California roads. In 2019, Apple acquired self-driving car company Drive.ai.

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Apple released the first generation of its iPad line of tablet computers on April 3, 2010. The company segments the iPad product line into its flagship iPad product, as well as the iPad Air, iPad Mini, and iPad ProiPad Pro. Certain iPad models support accessories like the Apple Pencil and peripherals such as trackpads and computer mice for navigation.

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The iPhone line of smartphones launched on June 29, 2007 at MacWorld. In the keynote announcing the device, Apple's co-founder and then CEO Steve JobsSteve Jobs described the iPhone as a combination of three hardware concepts:

Jason D. Rowley
Jason D. Rowley approved a suggestion from Golden's AI on 5 Apr, 2021
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Early indicators of Apple's interest in augmented realityaugmented reality (AR) emerged in 2015 with the company's acquisition of Metaio, an augmented reality startup spun out in 2003 from Volkswagen. Apple repurposed some of Metaio's technology for its release of ARKit, a software developer kit (SDK) aimed at accelerating development and implementation of augmented reality applications on iOS devices.

Jason D. Rowley
Jason D. Rowley approved a suggestion from Golden's AI on 5 Apr, 2021
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Apple has been rumored to be in partnership talks with a number of established automakers, including Volkswagen, Hyundai, and Kia MotorsKia Motors, among others.

Jason D. Rowley
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Apple released the first generation of its iPad line of tablet computers on April 3, 2010. The company segments the iPad product line into its flagship iPad product, as well as the iPad AiriPad Air, iPad Mini, and iPad Pro. Certain iPad models support accessories like the Apple Pencil and peripherals such as trackpads and computer mice for navigation.

Jason D. Rowley
Jason D. Rowley approved a suggestion from Golden's AI on 5 Apr, 2021
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Apple's desktop computing hardware centers around its Macintosh brand and includes the iMac, Mac Pro, and Mac MiniMac Mini lines.

Jason D. Rowley
Jason D. Rowley approved a suggestion from Golden's AI on 5 Apr, 2021
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Apple has been rumored to be in partnership talks with a number of established automakers, including Volkswagen, HyundaiHyundai, and Kia Motors, among others.

Jason D. Rowley
Jason D. Rowley approved a suggestion from Golden's AI on 5 Apr, 2021
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Apple's notebook computers include the MacBook AirMacBook Air and MacBook Pro. Previous products in this category include the iBook and Powerbook lines of notebook computers.

Jason D. Rowley
Jason D. Rowley edited on 5 Apr, 2021
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AR/VR hardware

Early indicators of Apple's interest in augmented reality (AR) emerged in 2015 with the company's acquisition of Metaio, an augmented reality startup spun out in 2003 from Volkswagen. Apple repurposed some of Metaio's technology for its release of ARKit, a software developer kit (SDK) aimed at accelerating development and implementation of augmented reality applications on iOS devices.

In 2017, Bloomberg reported that Apple was working on its own AR headset product, which at the time was projected for release in 2020.

As of March 2021, Apple analyst and supply chain specialist Ming-Chi Kuo reports that Apple may release a helmet-style mixed reality (MR) headset "in mid-2022" and may release glasses as early as 2025. Kuo indicates that contact lenses may also be on the product roadmap, but doesn't expect a contact lens product to be released until the 2030s.

Apple Car

Apple has not formally acknowledged rumors that it is working on an electric car.

Rumors that Apple was working on an electric car product began in 2014, when it was reported that Tim Cook assigned former Ford engineer Steve Zadesky as project lead.

In 2018, Apple filed paperwork with the state of California to test 27 self-driving vehicles on California roads. In 2019, Apple acquired self-driving car company Drive.ai.

Apple has been rumored to be in partnership talks with a number of established automakers, including Volkswagen, Hyundai, and Kia Motors, among others.

Jason D. Rowley
Jason D. Rowley edited on 5 Apr, 2021
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Hardware platforms

Apple Inc. designs and distributes computing equipment and accessories across several product verticals.

Desktop and notebook computers

Apple's desktop computing hardware centers around its Macintosh brand and includes the iMac, Mac Pro, and Mac Mini lines.

Apple's notebook computers include the MacBook Air and MacBook Pro. Previous products in this category include the iBook and Powerbook lines of notebook computers.

In 2020, Apple announced it would start using its own ARM-based systems on a chip (SoC), which the company brands as Apple Silicon, in its desktop and notebook computers.

Phones

The iPhone line of smartphones launched on June 29, 2007 at MacWorld. In the keynote announcing the device, Apple's co-founder and then CEO Steve Jobs described the iPhone as a combination of three hardware concepts:

A widescreen iPod with touch controls; a revolutionary mobile phone; and a breakthrough Internet communications device [...] These are not three separate devices, this is one device, and we are calling it iPhone.

Apple Inc. has released new iPhone hardware each year since launching the product line in 2007. The company has since segmented the iPhone product line into several categories, including its flagship iPhones, the iPhone SE, iPhone Mini, the iPhone Pro, and the iPhone Pro Max.

Tablets

Apple released the first generation of its iPad line of tablet computers on April 3, 2010. The company segments the iPad product line into its flagship iPad product, as well as the iPad Air, iPad Mini, and iPad Pro. Certain iPad models support accessories like the Apple Pencil and peripherals such as trackpads and computer mice for navigation.

Watches

Apple Watch is a line of smart watches produced by Apple. The company released the first Apple Watch on April 24, 2015. Since its launch, Apple has added new sensors to the hardware platform over time, including sensors for GPS, barometric pressure, heart rate sensing via ECG, a magnetometer, and others.

Apple Watch can be paired with an array of Apple-designed watch bands, which makes the line of smart watches a fashion accessory as well as a health tracking and mobile communications platform.

Audio
Personal music players

The iPod is a line of portable music players from Apple. The company launched the first generation of its iPod line in October 2001, just under nine months since the company launched the desktop version of its iTunes music library software for the Mac operating system.

The iPod line was segmented into several categories, including the iPod, iPod Nano, iPod Mini, iPod Shuffle, and iPod Touch. As of April 2021, the iPod Touch line is the only iPod-branded product still sold by Apple.

Headphones

Apple Inc. shipped its own wired earbuds with the original iPod and has since released new iterations of its wired earbuds product. In 2012, Apple released an improved version of its wired earbuds, branded as EarPods, which the company says has higher sound quality and improved passive noise blocking due to a more form-fitting shape. Apple's wired headphone options have shipped with a standard 3.5mm headphone jack and its proprietary Lightning connectors. Apple also sells a 3.5mm-to-Lightning adapter.

First generation AirPods. Image via Apple.com press release announcing the new audio hardware.

Apple also designs and distributes a line of wireless earbuds and headphones under the AirPods brand. Apple released the first generation of AirPods in December 2016. The company released AirPods Pro, which feature active noise cancellation and spatial audio technologies, in October 2019. AirPods Max, a line of over-ear headphones which are Apple's highest-end wireless personal audio product, were released in December 2020.

Speakers

Apple's HomePod is a line of smart speaker products which uses Apple's Siri digital assistant as a voice interface for controlling the device and issuing commands for media playback and smart home functionality. The original HomePod was launched in February 2018 and was discontinued in early 2021. Apple released its lower priced HomePod Mini in October 2020.

The iPod HiFi was a discontinued home and portable audio product built to be compatible with Apple's iPod line of personal digital music players. The iPod HiFi featured high fidelity speakers and was powered either via power outlet or D-cell batteries.

Home entertainment

Apple TV is the smart television hardware designed and sold by Apple. It runs a version of iOS called tvOS, and gives its users the ability to access streaming video platforms and play audio and video content on a connected television through Apple's AirPlay wireless protocol. Apple also has a subscription video service called AppleTV+, which can be accessed through its Apple TV hardware platform.

Rumored hardware platforms
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