App Annie

App Annie

App Annie is an app market data and insights company headquartered in San Francisco, California.

App Annie is an app market data and insights company headquartered in San Francisco, California. It produces consumer and competitive information on downloads, revenue, ratings, usage (MAU/DAU), search terms, etc. to support decision making for app marketing spend optimization, partnering and investment strategies and product roadmap prioritization.

Products and platforms

  • Store Stats – A free online service for app ranking analysis. It provides visualizations on historical rankings, daily rankings, ratings and featured placements broken down by countries and categories for the top 1,000 apps across the iOS, Mac, Google Play, Amazon Appstore, Windows Phone Store, and Windows 8 Store.
  • App Store Analytics – A free sales analytics dashboard for app publishers. It allows publishers to track their app downloads, revenues, rankings and reviews across multiple platforms. Publishers can access data via a web dashboard, daily email reports, export function, and API. As of February 2015, App Annie was used by over 45,000 publishers to track more than 370,000 apps around the world.
  • Advertising Analytics – A free service that aggregates mobile app advertising data from ad platforms such as 4INFO, Chartboost, Tapjoy, AdMob, etc. and combines them alongside app download and revenue metrics.
  • eBook Store Analytics – A free service that connects Amazon Kindle Direct Publishing and iTunes Connect Books accounts to App Annie's dashboard, giving sales and download information similar to Analytics. Also provides eBook analysis for Apple iBookstore and Amazon Kindle Store.
  • Intelligence – A paid product that provides algorithm-based market estimations.
  • Usage Intelligence – A paid product that provides data on an app's active users, average revenue per user (ARPU), penetration, etc.

Lawsuit

On July 24, 2014, App Annie filed a trademark infringement lawsuit against its biggest competitor Apptopia Inc. for allegedly marketing its Apptopia Insights product as a "better" alternative to App Annie's services. It was alleged that the Apptopia was misusing the App Annie brand and trademark in its Google text ads and landing pages according to the lawsuit. On August 22, 2014 the lawsuit against Apptopia was voluntarily dismissed by App Annie Inc.

Timeline

June 3, 2020

App Annie acquires a VPN app called Distimo and a data usage monitoring app called Mobidia.

March 2019

App Annie acquires analytics firm Libring.

January 13, 2016

Series E - $63m

May 28, 2014

Series D - $55m

September 18, 2013

Series C - $15m

Investors include Sequoia Capital, IDG Capital Partners, Greycroft Ventures, e.ventures, Infinity Ventures (IVP).

September 18, 2013

App Annie raises a $15,000,000 series C round from Sequoia Capital, Greycroft, IDG Capital Partners and Infinity Venture Partners.

August 14, 2012

Series B - $6m

Investment led by Greycroft Partners and participation from e.ventures, Infinity Venture Partners, Kii Capital, Jarl Mohn, and IDG Capital Partners.

August 14, 2012

App Annie raises a $6,000,000 series B round from Jarl Mohn, E.ventures, IDG Capital Partners, Greycroft, Infinity Venture Partners, Kii Capital and Strive Capital.

July 7, 2011

Series A - $1m

Lead investor was IDG Capital Partners.

July 7, 2011

App Annie raises a $1,000,000 series A round from IDG Capital Partners.

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Funding rounds

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Funding round amount (USD)
Funding round date
Investment
3 Results
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People

Name
Role
LinkedIn

Alex Kaufman

Employee

Alex Li

Employee

Anthony Akajioyi

Employee

App Annie Admin

Employee

Bertrand Schmitt

Founder

Bjørn Stabell

Founder

Bryan Knox

Employee

Bryan Lim

Employee

Christine Kwon

Employee

Christopher Bral

Employee

Dex Wah

Employee

Eleanor Feng

Employee

Ellis Lee

Employee

Greg Yankun

Employee

Irene Perk

Employee

James Ashmead

Employee

Jay Stowe

Employee

Jia Liu

Employee

Justin Pak

Employee

Kate Donahue

Employee

Krystine Dinh

Employee

Micheal Lopez

Employee

Michelle Pappas

Employee

Molly Magrath

Employee

Nick McIntosh

Employee

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Further reading

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Documentaries, videos and podcasts

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Companies

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CEO
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References

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