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App Annie

App Annie

App Annie is an app market data and insights company headquartered in San Francisco, California.

App Annie is an app market data and insights company headquartered in San Francisco, California. It produces consumer and competitive information on downloads, revenue, ratings, usage (MAU/DAU), search terms, etc. to support decision making for app marketing spend optimization, partnering and investment strategies and product roadmap prioritization.

Products and platforms
  • Store Stats – A free online service for app ranking analysis. It provides visualizations on historical rankings, daily rankings, ratings and featured placements broken down by countries and categories for the top 1,000 apps across the iOS, Mac, Google Play, Amazon Appstore, Windows Phone Store, and Windows 8 Store.
  • App Store Analytics – A free sales analytics dashboard for app publishers. It allows publishers to track their app downloads, revenues, rankings and reviews across multiple platforms. Publishers can access data via a web dashboard, daily email reports, export function, and API. As of February 2015, App Annie was used by over 45,000 publishers to track more than 370,000 apps around the world.
  • Advertising Analytics – A free service that aggregates mobile app advertising data from ad platforms such as 4INFO, Chartboost, Tapjoy, AdMob, etc. and combines them alongside app download and revenue metrics.
  • eBook Store Analytics – A free service that connects Amazon Kindle Direct Publishing and iTunes Connect Books accounts to App Annie's dashboard, giving sales and download information similar to Analytics. Also provides eBook analysis for Apple iBookstore and Amazon Kindle Store.
  • Intelligence – A paid product that provides algorithm-based market estimations.
  • Usage Intelligence – A paid product that provides data on an app's active users, average revenue per user (ARPU), penetration, etc.

Lawsuit

On July 24, 2014, App Annie filed a trademark infringement lawsuit against its biggest competitor Apptopia Inc. for allegedly marketing its Apptopia Insights product as a "better" alternative to App Annie's services. It was alleged that the Apptopia was misusing the App Annie brand and trademark in its Google text ads and landing pages according to the lawsuit. On August 22, 2014 the lawsuit against Apptopia was voluntarily dismissed by App Annie Inc.

Timeline

February 10, 2021
App Annie announces its newest innovation designed to put data-driven insights in the hands of executives -- the App Annie Pulse app.

The company is also announced the appointment of Ketaki Rao as Chief Product Officer.

June 3, 2020
App Annie acquires a VPN app called Distimo and a data usage monitoring app called Mobidia.
March 2019
App Annie acquires analytics firm Libring.
January 13, 2016
Series E - $63m
May 28, 2014
Series D - $55m
September 18, 2013
Series C - $15m

Investors include Sequoia Capital, IDG Capital Partners, Greycroft Ventures, e.ventures, Infinity Ventures (IVP).

September 18, 2013
App Annie raises a $15,000,000 series C round from Greycroft, IDG Capital Partners, Infinity Venture Partners and Sequoia Capital.
August 14, 2012
Series B - $6m

Investment led by Greycroft Partners and participation from e.ventures, Infinity Venture Partners, Kii Capital, Jarl Mohn, and IDG Capital Partners.

August 14, 2012
App Annie raises a $6,000,000 series B round from E.ventures, Greycroft, IDG Capital Partners, Infinity Venture Partners, Jarl Mohn, Kii Capital and Strive Capital.
July 7, 2011
Series A - $1m

Lead investor was IDG Capital Partners.

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Funding rounds

People

Name
Role
LinkedIn

Alex Kaufman

Employee

Alex Li

Employee

Anthony Akajioyi

Employee

App Annie Admin

Employee

Bertrand Schmitt

Founder

Bjørn Stabell

Founder

Bryan Knox

Employee

Bryan Lim

Employee

Christine Kwon

Employee

Christopher Bral

Employee

Dex Wah

Employee

Eleanor Feng

Employee

Ellis Lee

Employee

Greg Yankun

Employee

Irene Perk

Employee

James Ashmead

Employee

Jay Stowe

Employee

Jia Liu

Employee

Justin Pak

Employee

Kate Donahue

Employee

Krystine Dinh

Employee

Micheal Lopez

Employee

Michelle Pappas

Employee

Molly Magrath

Employee

Nick McIntosh

Employee

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Further reading

Title
Author
Link
Type
Date

Documentaries, videos and podcasts

Title
Date
Link

Companies

Company
CEO
Location
Products/Services

News

Title
Author
Date
Publisher
Description
Sarah Perez
September 18, 2021
TechCrunch
Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy. The app industry continues to grow, with a record 218 billion downloads and $143 billion in global consumer spend in 2020. Consumers last year also spent 3.5 trillion minutes using apps on Android devices [...]
Simon Sharwood
September 16, 2021
go.theregister.com
Vision from window seats didn't stream, everything else worked
Richard Speed
September 15, 2021
go.theregister.com
Musk to demonstrate his is mightier than Bezos or Branson's
Sarah Perez
September 14, 2021
TechCrunch
The U.S. Securities and Exchange Commission (SEC) has charged App Annie, a leading mobile data and analytics firm, as well as its co-founder and former CEO and Chairman Bertrand Schmitt, with securities fraud. App Annie and Schmitt have agreed to pay over $10 million to settle the fraud charges which are related to "deceptive practices [...]
USA TODAY
September 6, 2021
USA TODAY
Apps emphasizing livestreaming including TikTok, Twitch and Instagram are rapidly altering the social media landscape, a new report by App Annie says.
Abhishek Chatterjee
July 30, 2021
The Hindu
Apps with streaming rights saw up to a 13 times rise in downloads during the first week of the games, according to app intelligence firm App Annie.
Sarah Perez
June 15, 2021
TechCrunch
The Covid-19 pandemic drove increased demand for mobile gaming, as consumers under lockdowns looked to online sources of entertainment, including games. But even as Covid-19 restrictions are easing up, the demand for mobile gaming isn't slowing. According to a new report from mobile data and analytics provider App Annie in collaboration with IDC, users worldwide [...]
App Annie
June 15, 2021
www.prnewswire.com:443
/PRNewswire/ -- App Annie, la empresa de análisis y datos sobre teléfonos móviles basada en inteligencia artificial, en asociación con IDC, publicó hoy el...
Sowmya Ramasubramanian
June 14, 2021
The Hindu
The trend indicates the global travel market is witnessing a recovery, with an uptick in vaccinations and eased lockdown restrictions in several parts of the world
Sarah Perez
May 29, 2021
TechCrunch
Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy. The app industry continues to grow, with a record 218 billion downloads and $143 billion in global consumer spend in 2020. Consumers last year also spent 3.5 trillion minutes using apps on Android devices [...]
Wendy Lee
April 15, 2021
Los Angeles Times
Triller's parent company on Wednesday appointed a new CEO, Mahi de Silva, after acquiring his company, Amplify.ai for an undisclosed price.
April 14, 2021
WebWire
Liftoff, the leader in mobile app marketing and retargeting, today released its annual Mobile Finance Apps Report in partnership with mobile data and analytics platform App Annie. The global COVID-19 pandemic drove a year of intense economic uncertainty, and users turned increasingly to mobile to help make sense of their financial standing. This year's report provides crucial insight into mobile finance app engagement, from the type and cost of activity across apps to geographic differen...
Sowmya Ramasubramanian
April 12, 2021
The Hindu
Digital advertising grew 8% last year, providing a lucrative market for brands, according to data by media research agency MAGNA
Shawn Knight
April 9, 2021
TechSpot
According to the latest data out of mobile analytics firm App Annie, the global average time spent in apps now sits at 4.2 hours a day. That's...
Sarah Perez
April 8, 2021
TechCrunch
The coronavirus pandemic has increased our collective screen time, and that's particularly true on mobile devices. According to a new report from mobile data and analytics firm App Annie, global consumers are now spending an average of 4.2 hours per day using apps on our smartphones, an increase of 30% from just two years prior. [...]
Sarah Perez
March 31, 2021
TechCrunch
The pandemic's remarkable impact on the app industry has not slowed down in 2021. In fact, consumer spending in apps has hit a new record in the first quarter of this year, a new report from App Annie indicates. The firm says consumers in Q1 2021 spent $32 billion on apps across both iOS and [...]
Sarah Perez
March 20, 2021
TechCrunch
Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy. The app industry is as hot as ever, with a record 218 billion downloads and $143 billion in global consumer spend in 2020. Consumers last year also spent 3.5 trillion minutes using apps on Android devices [...]
Sarah Perez
March 13, 2021
TechCrunch
Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy. The app industry is as hot as ever, with a record 218 billion downloads and $143 billion in global consumer spend in 2020. Consumers last year also spent 3.5 trillion minutes using apps on Android devices [...]
Sarah Perez
February 20, 2021
TechCrunch
Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy. The app industry is as hot as ever, with a record 218 billion downloads and $143 billion in global consumer spend in 2020. Consumers last year also spent 3.5 trillion minutes using apps on Android devices [...]
BBC News
February 19, 2021
BBC News
App Annie says downloads of the audio app went up from 3.5m to 8.1m in 16 days this month.
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References

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