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App Annie

App Annie

App Annie is an app market data and insights company headquartered in San Francisco, California.

App Annie is an app market data and insights company headquartered in San Francisco, California. It produces consumer and competitive information on downloads, revenue, ratings, usage (MAU/DAU), search terms, etc. to support decision making for app marketing spend optimization, partnering and investment strategies and product roadmap prioritization.



Products and platforms

  • Store Stats – A free online service for app ranking analysis. It provides visualizations on historical rankings, daily rankings, ratings and featured placements broken down by countries and categories for the top 1,000 apps across the iOS, Mac, Google Play, Amazon Appstore, Windows Phone Store, and Windows 8 Store.
  • App Store Analytics – A free sales analytics dashboard for app publishers. It allows publishers to track their app downloads, revenues, rankings and reviews across multiple platforms. Publishers can access data via a web dashboard, daily email reports, export function, and API. As of February 2015, App Annie was used by over 45,000 publishers to track more than 370,000 apps around the world.
  • Advertising Analytics – A free service that aggregates mobile app advertising data from ad platforms such as 4INFO, Chartboost, Tapjoy, AdMob, etc. and combines them alongside app download and revenue metrics.
  • eBook Store Analytics – A free service that connects Amazon Kindle Direct Publishing and iTunes Connect Books accounts to App Annie's dashboard, giving sales and download information similar to Analytics. Also provides eBook analysis for Apple iBookstore and Amazon Kindle Store.
  • Intelligence – A paid product that provides algorithm-based market estimations.
  • Usage Intelligence – A paid product that provides data on an app's active users, average revenue per user (ARPU), penetration, etc.



Lawsuit

On July 24, 2014, App Annie filed a trademark infringement lawsuit against its biggest competitor Apptopia Inc. for allegedly marketing its Apptopia Insights product as a "better" alternative to App Annie's services. It was alleged that the Apptopia was misusing the App Annie brand and trademark in its Google text ads and landing pages according to the lawsuit. On August 22, 2014 the lawsuit against Apptopia was voluntarily dismissed by App Annie Inc.

Timeline

March 2019

App Annie acquires analytics firm Libring.

January 13, 2016

Series E - $63m

May 28, 2014

Series D - $55m

September 18, 2013

Series C - $15m

Investors include Sequoia Capital, IDG Capital Partners, Greycroft Ventures, e.ventures, Infinity Ventures (IVP).

September 18, 2013

App Annie raises a $15,000,000 series C round from Sequoia Capital, Greycroft, Infinity Venture Partners and IDG Capital Partners.

August 14, 2012

Series B - $6m

Investment led by Greycroft Partners and participation from e.ventures, Infinity Venture Partners, Kii Capital, Jarl Mohn, and IDG Capital Partners.

August 14, 2012

App Annie raises a $6,000,000 series B round from E.ventures, Strive Capital, IDG Capital Partners, Jarl Mohn, Infinity Venture Partners, Greycroft and Kii Capital.

July 7, 2011

Series A - $1m

Lead investor was IDG Capital Partners.

July 7, 2011

App Annie raises a $1,000,000 series A round from IDG Capital Partners.

March 1, 2010

AppAnnie.com's official launch

AppAnnie.com's official launch with Analytics and Store Stats products for the iOS App Store and Mac Store.

People

Name
Role
LinkedIn

Alex Kaufman

Employee



Alex Li

Employee



Anthony Akajioyi

Employee



App Annie Admin

Employee



Bertrand Schmitt

Founder



Bjørn Stabell

Founder



Bryan Knox

Employee



Bryan Lim

Employee



Christine Kwon

Employee



Christopher Bral

Employee



Dex Wah

Employee



Eleanor Feng

Employee



Ellis Lee

Employee



Greg Yankun

Employee



Irene Perk

Employee



James Ashmead

Employee



Jay Stowe

Employee



Jia Liu

Employee



Justin Pak

Employee



Kate Donahue

Employee



Krystine Dinh

Employee



Micheal Lopez

Employee



Michelle Pappas

Employee



Molly Magrath

Employee



Nick McIntosh

Employee



Further reading

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Documentaries, videos and podcasts

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Companies

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News

Title
Author
Date
Publisher
Description
Sarah Perez
January 18, 2020
TechCrunch
Welcome back to This Week in Apps, the Extra Crunch series that recaps the latest OS news, the applications they support and the money that flows through it all. The app industry is as hot as ever with a record 204 billion downloads in 2019 and $120 billion in consumer spending in 2019, according to App Annie's [...]
Sarah Perez
January 15, 2020
TechCrunch
Consumers downloaded a record 204 billion apps in 2019, up 6% from 2018 and up 45% since 2016, and spent $120 billion on apps, subscriptions and other in-app spending in the past year. The average mobile user, meanwhile, is spending 3.7 hours per day using apps. This data and more comes from App Annie's annual [...]
Sarah Perez
December 21, 2019
TechCrunch
Welcome back to This Week in Apps, the Extra Crunch series that recaps the latest OS news, the applications they support and the money that flows through it all. The app industry is as hot as ever, with 194 billion downloads last year and more than $100 billion in consumer spending. People spend 90% of their mobile time in apps [...]
Radio-Canada
December 16, 2019
Radio-Canada.ca
Si notre rapport au monde s'est complètement transformé dans les années 2010 avec la démocratisation du téléphone intelligent, c'est surtout grâce aux applications mobiles. Apparues en 2008 avec les lancements de l'App Store et du Play Store, elles ont pris leur envol cette dernière décennie et ont révolutionné le réseautage, le voyage, le transport, la livraison, les opérations bancaires et d'innombrables autres domaines.
Sarah Perez
November 16, 2019
TechCrunch
Welcome back to This Week in Apps, the Extra Crunch series that recaps the latest OS news, the applications they support, and the money that flows through it all. What are developers talking about? What do app publishers and marketers need to know? How are politics impacting the App Store and app businesses? And which [...]
Isobel Asher Hamilton
October 29, 2019
Business Insider
App analytics site App Annie released a report on Gen Z's app habits showing Zoomers spend 55% more time on non-gaming apps than previous generations.
Sarah Perez
September 26, 2019
TechCrunch
App Annie, a go-to source for mobile app market data and analytics, is expanding its platform with the acquisition of mobile analytics provider Libring. The deal will allow App Annie to present its mobile app market data side by side with advertising analytics data, in order to paint a more complete picture of an app's [...]
Todd Martens
September 19, 2019
Los Angeles Times
Apple's iTunes recognized a weakness of the mainstream music industry. Now Apple Arcade is disrupting gaming. A preview of the games to play
App Annie
Invalid Date
www.prnewswire.com:443
SAN FRANCISCO, Dec. 10, 2018 /PRNewswire/ -- With 6 billion mobile devices expected to generate more than $6 trillion in the global market in 2021, there's...