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Align Technology

Align Technology

A global medical device company founded in 1997 that produces Invisalign clear aligners for teeth straightening.

Align Technology produces Invisalign clear aligners, iTero Intraoral scanners, and OrthoCAD digital services for dental professionals to deliver dental options to their patients. 



Align Technology was founded by Stanford MBA students Zia Chishti and Kelsey Wirth. Chishti had a degree in economics and computer science and Wirth had a degree in literature and American History. The initial tooth aligners were not as effective as metal braces. Align Technology began to turn an annual profit in 2004 when it reduced marketing to consumers and increased marketing to orthodontists and dentists. A change from global expansion to focusing on North America lead to more clinical research which improved the efficacy of the product. 



After the US, China, where it has a factory, is the next largest market for Align Technology teeth-straightening products. The company expects Japan to become one of its top five markets by 2023.



Co-Founder Chishti left the company in 2004 and started a competitor called OrthoClear. OrthoCear was shut down when Align bought OrthoClear’s IP for $20 million in 2006. Align Technology releases about one new Invisalign product per year. Align had a lawsuit against Smile Direct Club, which is dropped and signed a deal to supply the company with a portion of their aligners for a 17% stake in the company and a board seat. 



Timeline

People

Name
Role
LinkedIn

Simon Beard

Senior Vice President and Managing Director, EMEA



Yuval Shaked

Senior Vice President and Managing Director, iTero Scanner and Services Business



Zelko Relic

Chief Technology Officer and Senior Vice President, Global Research & Development



John F. Morici

Chief Financial Officer and Senior Vice President, Global Finance



Joseph M. Hogan

Director, President and Chief Executive Officer



Raphael S. Pascaud

Chief Marketing Officer and Senior Vice President, Product Portfolio and Business Development



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