Golden
Alex Tew

Alex Tew

A British entrepreneur best known for founding companies such as The Million Dollar Homepage and meditation app Calm.

Alex Tew is a serial entrepreneur who has found success with the founding of several companies. He has worked in the technology industry and resides in San Francisco, California.

Life

Childhood and Young Adult Life

Tew grew up in Wiltshire, England and graduated from high school in 2002. Instead of going to college, he pursued a career of beatboxing. His alias was "A-Plus" and during this time he founded HumanBeatBox.com, an online beatboxing forum where participants in the discussion could gain insights into how to make various sounds for beatboxing. In 2005 he enrolled at the University of Nottingham, but did not continue shortly after he started his first venture into technology. 

The Big Break

In 2005, Tew created The Million Dollar Homepage. The website was meant for advertising and those seeking to do so could purchase space on the web page for $1 per pixel being sold in ten by ten blocks. The total available space on the web page was 1,000 X 1,000 pixels, allowing for Tew to sell the advertising in the aforementioned blocks. Companies could insert their logos or advertisements and when users visited the site, they could click on the desired logo and be transferred to the company's own site. Within four months the advertising space had sold out after selling the last 1,000 pixels for more than $38,000, resulting in Tew earning his first million dollars. 



Following the success of The Million Dollar Homepage, Tew founded and invested in several more companies including Pixelotto, and PopJam. Those companies did not see the same success as his first technology venture, leading Tew to move to San Francisco to be the product manager at Monkey Inferno.

Moving Forward

In 2012, Tew and Michael Acton Smith launched a website called "Calm", which eventually became a mobile application. The app allows users to engage in meditation, listen to music, view masterclasses, listen to soothing bedtime stories (some of which are read by celebrities), and use other features. The app can be used for free in limited capacity and users can upgrade to a premium subscription account. As of 2018, there are more than half a million users that subscribe to the app. Calm has seen steady growth since its launch and as of 2019, it is valued at $1 billion dollars. 

Timeline

2012

Calm is founded

Alex Tew and Michael Acton Smith found a health technology company with a website and app called "Calm".

2008

PopJam is founded

Tew founds a social website with a focus on humor. 

2006

Pixelotto is launched

Tew launches a spin-off of The Million Dollar Homepage, where advertisers could upload their graphics.

2005

Alex Tew enters college

He enrolls at the University of Nottingham in the Business Management Program.

2005

The Million Dollar Homepage is launched

Alex Tew launches an advertising website where companies can purchase pixel space to connect users to their products or services.

People

Name
Role
LinkedIn

Michael Acton Smith

Co-founder at Calm



Michael Birch

Co-Founder at Monkey Inferno



Further reading

Title
Author
Link
Type
Date

How the Million Dollar Homepage kid became the $250m app man

Zachary Crockett

Web

May 12, 2018

The man behind the million-dollar homepage

Elizabeth Garone

Web

September 15, 2016

Documentaries, videos and podcasts

Title
Date
Link

E868: Calm Co-founder Alex Tew shares lessons on hyper-growth done well, finding the right investors, creating a new market & making a positive difference in the world with 1m+ subscribers, $80m revenue & a $250m valuation

October 26, 2018

Founder Alex Tew on how he landed 100,000 users for free in less than a week for PopJam and Calm

January 4, 2017

Million Dollar Homepage Creator Alex Tew on Creating a Viral Marketing Phenomenon

May 6, 2011

Companies

Company
CEO
Location
Products/Services









References