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Affirm (company)

Affirm (company)

Affirm is a financial technology services company offering installment loans to consumers at the point of sale.

Affirm is a financial technology services company that is offering installment loans to consumers at the point of sale. The company offers online shoppers the ability to pay for goods in installments through short-term loans. The option to finance purchases with Affirm appears on the websites of thousands of merchants, ranging from Walmart Inc. to Expedia Group Inc.

Affirm offers a platform for digital and mobile-first commerce and consists of a point-of-sale payment solution for consumers, merchant commerce solutions, and a consumer-focused application. The company generates its revenue from merchant networks, via virtual card networks and more. Its major share of revenue generation is geographically generated from the United States.

Affirm was launched in 2012 by CEO Max Levchin, who co-founded the company. Affirm trades on Nasdaq; it went public in January 2021 and has a market capitalization of $13.9 billion. The company has the mission to deliver honest financial products that improve lives.

Affirm purports to offer a new spin on consumer financing: helping people to afford to buy the things they want, without getting into unmanageable debt.

Timeline

September 2020
Affirm raises a $500,000,000 series G round from Baillie Gifford, Durable Capital Partners, Fidelity Management & Research Company, Founders Fund, GIC Pte Ltd, Lightspeed Venture Partners, Spark Capital and Wellington Managment.
September 2020
Affirm raises a $500,000,000 series G round from Baillie Gifford, Durable Capital Partners, Fidelity Management & Research Company, Founders Fund, GIC Pte Ltd, Lightspeed Venture Partners, Spark Capital and Wellington Managment.
September 2020
Affirm raises a $500,000,000 series G round from Baillie Gifford, Durable Capital Partners, Fidelity Management & Research Company, Founders Fund, GIC Pte Ltd, Lightspeed Venture Partners, Spark Capital and Wellington Management Company.
April 3, 2019
Affirm raises $300m in Series F

The round was led by Thrive Capital. Other investors include Sound Ventures, Fidelity, Wellington Management, and Baillie Gifford. This round brings total financing to about $800m. Affirm's valuation was brought to $2.9b.

April 2019
Affirm raises a $300,000,000 series F round from Baillie Gifford, Fidelity International, Founders Fund, Khosla Ventures, Sound Ventures and Thrive Capital.
December 11, 2017
Affirm raises a $200,000,000 series E round from Caffeinated Capital, Founders Fund, GGV Capital, GIC Pte Ltd, Khosla Ventures, Lightspeed Venture Partners, Ribbit Capital and Spark Capital.
December 2017
Series E $200m
October 13, 2016
Affirm raises a $1,000,000,000 venture round from Morgan Stanley.
April 13, 2016
Affirm raises a $100,000,000 series D round from Andreessen Horowitz, Caffeinated Capital, Founders Fund, Jefferies, Khosla Ventures, Lightspeed Venture Partners and Spark Capital.
May 6, 2015
Affirm raises a $275,000,000 series B round from Andreessen Horowitz, Jefferies, Khosla Ventures, Lightspeed Venture Partners and Spark Capital.
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Funding rounds

People

Name
Role
LinkedIn

Aaron Ligon

Employee

Alexander Haniotis

Employee

Alexis Zhu

Employee

Amruth Venkatraman

Employee

Andrew Qian

Employee

Andrew Waterman

Employee

Andy Huang

Employee

Arman Madani

Employee

Artem Shnayder

Employee

Asi Behar

Employee

Bailey Douglass

Employee

Benjamin Feldman

Employee

Brad Selby

Employee

Caroline Way

Employee

Charlie Songhurst

Investor

Chris Coyoli

Employee

Chris Faught

Employee

Chuan He

Employee

Dan Kaufman

Employee

Dana Edwards

Employee

David Sacks

Investor

Dylan O'Connell

Employee

Ed Lin

Employee

Eli Bingham

Employee

Eric Kobe

Employee

Page 1 of 4

Further reading

Title
Author
Link
Type
Date

Documentaries, videos and podcasts

Title
Date
Link

Companies

Company
CEO
Location
Products/Services

News

Title
Author
Date
Publisher
Description
Alex Wilhelm
September 21, 2021
TechCrunch
Klarna's CEO says he's 'nervous' to take the company public. But the public market for BNPL companies actually feels pretty strong at the moment.
Charles Mandel
September 9, 2021
BetaKit
Two unicorns, Shopify and Israeli ecommerce marketing startup Yotpo, have signed a multi-year partnership, with Shopify also making an investment.
Ingrid Lunden
September 9, 2021
TechCrunch
Scalapay, a buy-now, pay-later (BNPL) technology provider that has made significant headway with retailers and consumers in Europe and in categories like fashion, has closed a round of funding that it will be using to fuel its expansion ambitions. The startup has raised $155 million at a $700 million valuation. Tiger Global is leading this [...]
Omar Faridi
August 31, 2021
Crowdfund Insider
Japanese BNPL Fintech Paidy looking into potential IPO this year as pay later services become wildely-adopted.
Omar Faridi
August 30, 2021
Crowdfund Insider
Affirm pay over time services will soon be available to Amazon.com clients at checkout. This should give shoppers more flexibility.
The Associated Press
August 28, 2021
ABC News
Amazon is teaming with payments company Affirm to offer online shoppers a buy-now-pay-later option that does not involve credit cards
August 27, 2021
AP NEWS
SAN FRANCISCO (AP) -- Amazon is teaming with payments company Affirm to offer online shoppers a buy-now-pay-later option that does not involve credit cards.San Francisco-based Affirm Holdings Inc.
JD Alois
August 11, 2021
Crowdfund Insider
Click HERE to find out ⭐ Canada: Paybright by Affirm Now Live on Apple for Pay Over Time at No Interest Fee. | Crowdfund Insider: Global Fintech News, including Crowdfunding, Blockchain and more.
JD Alois
August 4, 2021
Crowdfund Insider
Click HERE to find out ⭐ Affirm Securitizes $500 Million of BNPL Loans. | Crowdfund Insider: Global Fintech News, including Crowdfunding, Blockchain and more.
Meagan Simpson
July 21, 2021
BetaKit
Shopify is among of group of investors in the recent financing round for United States-based customer relationship software company Loop.
Omar Faridi
July 13, 2021
Crowdfund Insider
Pay over time or installment plans service provider Affirm reveals when consumers may prefer to use BNPL options.
Isabelle Kirkwood
June 11, 2021
BetaKit
Shopify and Affirm have opened up access to Shop Pay Installments for eligible Shopify merchants in the United States.
JD Alois
June 10, 2021
Crowdfund Insider
Click HERE to find out ⭐ Affirm Expands Relationship with Shopify with Shop Pay Installments. | Crowdfund Insider: Global Fintech News, including Crowdfunding, Blockchain and more.
Christine Hall
June 10, 2021
Crunchbase News
Katapult is focused on the "buy now, pay later" space that heated up during the global pandemic.
Alex Wilhelm
June 4, 2021
TechCrunch
The BNPL space is flush with consumer interest but not yet awash in profits as major players battle one another for global spend share with a glut of smaller startups hot on their heels.
Omar Faridi
June 2, 2021
Crowdfund Insider
BNPL Fintech Affirm reveals consumer behavior, shopping trends, and preferences for pay over time options.
FinSMEs
May 25, 2021
FinSMEs
About | Advertise | Contact | Disclaimer | News | The Daily Deal Newsletter FinSMEs.com by FinSMEs is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
Mary Ann Azevedo
May 25, 2021
TechCrunch
Buy now, pay later is everywhere these days, mostly focused on the consumer. Resolve -- a San Francisco-based startup in the space specializing in "buy now, pay later" capabilities for B2B transactions -- announced today that it has raised $60 million in funding. Initialized Capital led the round -- the company's first funding since its [...]
Tanya Dua
May 20, 2021
Business Insider
With its rebrand, it's trying to stay competitive in a category that's growing as people shop more online.
Shannen Balogh
May 19, 2021
Business Insider
The vast majority of Marqeta's 2020 revenue (70%) came from Square, both on the seller side and via Cash App.
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References

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