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Affirm (company)

Affirm (company)

Affirm is a financial technology services company offering installment loans to consumers at the point of sale.

Affirm is a financial technology services company that is offering installment loans to consumers at the point of sale. The company offers online shoppers the ability to pay for goods in installments through short-term loans. The option to finance purchases with Affirm appears on the websites of thousands of merchants ranging from Walmart Inc. to Expedia Group Inc.

Affirm offers a platform for digital and mobile-first commerce, and it consists of a point-of-sale payment solution for consumers, merchant commerce solutions, and a consumer-focused application. The company generates its revenue from merchant networks, via virtual card networks and more. Its major share of revenue generation is geographically generated from the United States.

Affirm was launched in 2012 by CEO Max Levchin, who co-founded the company. Affirm trades on Nasda, it went public in January 2021 and has a market capitalization of $13.9 billion. The company has the mission to deliver honest financial products that improve lives.

Affirm purports to offer a new spin on consumer financing: helping people to afford to buy the things they want, without getting into unmanageable debt.

Timeline

September 2020
Affirm raises a $500,000,000 series G round from Baillie Gifford, Durable Capital Partners, Fidelity Management & Research Company, Founders Fund, GIC Pte Ltd, Lightspeed Venture Partners, Spark Capital and Wellington Managment.
September 2020
Affirm raises a $500,000,000 series G round from Baillie Gifford, Durable Capital Partners, Fidelity Management & Research Company, Founders Fund, GIC Pte Ltd, Lightspeed Venture Partners, Spark Capital and Wellington Managment.
September 2020
Affirm raises a $500,000,000 series G round from Baillie Gifford, Durable Capital Partners, Fidelity Management & Research Company, Founders Fund, GIC Pte Ltd, Lightspeed Venture Partners, Spark Capital and Wellington Management Company.
April 3, 2019
Affirm raises $300m in Series F

The round was led by Thrive Capital. Other investors include Sound Ventures, Fidelity, Wellington Management, and Baillie Gifford. This round brings total financing to about $800m. Affirm's valuation was brought to $2.9b.

April 2019
Affirm raises a $300,000,000 series F round from Baillie Gifford, Fidelity International, Founders Fund, Khosla Ventures, Sound Ventures and Thrive Capital.
December 11, 2017
Affirm raises a $200,000,000 series E round from Caffeinated Capital, Founders Fund, GGV Capital, GIC Pte Ltd, Khosla Ventures, Lightspeed Venture Partners, Ribbit Capital and Spark Capital.
December 2017
Series E $200m
October 13, 2016
Affirm raises a $1,000,000,000 venture round from Morgan Stanley.
April 13, 2016
Affirm raises a $100,000,000 series D round from Andreessen Horowitz, Caffeinated Capital, Founders Fund, Jefferies, Khosla Ventures, Lightspeed Venture Partners and Spark Capital.
May 6, 2015
Affirm raises a $275,000,000 series B round from Andreessen Horowitz, Jefferies, Khosla Ventures, Lightspeed Venture Partners and Spark Capital.
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Funding rounds

People

Name
Role
LinkedIn

Aaron Ligon

Employee

Alexander Haniotis

Employee

Alexis Zhu

Employee

Amruth Venkatraman

Employee

Andrew Qian

Employee

Andrew Waterman

Employee

Andy Huang

Employee

Arman Madani

Employee

Artem Shnayder

Employee

Asi Behar

Employee

Bailey Douglass

Employee

Benjamin Feldman

Employee

Brad Selby

Employee

Caroline Way

Employee

Charlie Songhurst

Investor

Chris Coyoli

Employee

Chris Faught

Employee

Chuan He

Employee

Dan Kaufman

Employee

Dana Edwards

Employee

David Sacks

Investor

Dylan O'Connell

Employee

Ed Lin

Employee

Eli Bingham

Employee

Eric Kobe

Employee

Page 1 of 4

Further reading

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Author
Link
Type
Date

Documentaries, videos and podcasts

Title
Date
Link

Companies

Company
CEO
Location
Products/Services

News

Title
Author
Date
Publisher
Description
Isabelle Kirkwood
June 11, 2021
BetaKit
Shopify and Affirm have opened up access to Shop Pay Installments for eligible Shopify merchants in the United States.
JD Alois
June 10, 2021
Crowdfund Insider
Click HERE to find out ⭐ Affirm Expands Relationship with Shopify with Shop Pay Installments. | Crowdfund Insider: Global Fintech News, including Crowdfunding, Blockchain and more.
Christine Hall
June 10, 2021
Crunchbase News
Katapult is focused on the "buy now, pay later" space that heated up during the global pandemic.
Alex Wilhelm
June 4, 2021
TechCrunch
The BNPL space is flush with consumer interest but not yet awash in profits as major players battle one another for global spend share with a glut of smaller startups hot on their heels.
Omar Faridi
June 2, 2021
Crowdfund Insider
BNPL Fintech Affirm reveals consumer behavior, shopping trends, and preferences for pay over time options.
FinSMEs
May 25, 2021
FinSMEs
About | Advertise | Contact | Disclaimer | News | The Daily Deal Newsletter FinSMEs.com by FinSMEs is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
Mary Ann Azevedo
May 25, 2021
TechCrunch
Buy now, pay later is everywhere these days, mostly focused on the consumer. Resolve -- a San Francisco-based startup in the space specializing in "buy now, pay later" capabilities for B2B transactions -- announced today that it has raised $60 million in funding. Initialized Capital led the round -- the company's first funding since its [...]
Tanya Dua
May 20, 2021
Business Insider
With its rebrand, it's trying to stay competitive in a category that's growing as people shop more online.
Shannen Balogh
May 19, 2021
Business Insider
The vast majority of Marqeta's 2020 revenue (70%) came from Square, both on the seller side and via Cash App.
Hidden Leaf Games
May 12, 2021
www.prnewswire.com:443
/PRNewswire/ -- Industry vets from Riot Games, PUBG and other studios have raised $3.2mm in seed funding to launch new studio Hidden Leaf Games. The Hidden...
Daniel Keyes
May 12, 2021
Business Insider
Affirm saw user and merchant bases add new members, and a tie-up with Shopify could mean trouble for issuers dealing with flagging card balances.
Samantha Hurst
May 11, 2021
Crowdfund Insider
Click HERE to find out ⭐ Affirm's Fiscal Year 2021 Third Quarter Results Reveals: Year-Over-Year Gross Merchandise Volume Growth to 83%; Increases Active Consumers By 60% Year-Over-Year. | Crowdfund Insider: Global Fintech News, including Crowdfunding, Blockchain and more.
Shannen Balogh and Carter Johnson
April 30, 2021
Business Insider
Here are 10 of the top recruiters serving fintech clients filling roles across finance, engineering, marketing, and the c-suite.
Research and Markets
April 28, 2021
www.prnewswire.com:443
/PRNewswire/ -- The "North America Buy Now Pay Later Industry and Trends 2021" report has been added to ResearchAndMarkets.com's offering. "North America Buy...
Jaime Toplin
April 23, 2021
Business Insider
Affirm purchased Returnly, and Splitit launched a gateway--two moves that could extend merchant reach as BNPL popularity surges.
Samantha Hurst
April 22, 2021
Crowdfund Insider
Click HERE to find out ⭐ Buy Now Pay Later Fintech Affirm Announces Acquisition of Returnly For Approximately $300 Million. | Crowdfund Insider: Global Fintech News, including Crowdfunding, Blockchain and more.
Research and Markets
April 22, 2021
www.prnewswire.com:443
/PRNewswire/ -- The "Global Buy Now Pay Later Industry and Trends 2021" report has been added to ResearchAndMarkets.com's offering. "Global Buy Now Pay Later...
Samantha Hurst
April 21, 2021
Crowdfund Insider
Click HERE to find out ⭐ Snap Finance Joins Forces With Affirm to Expand Pay-Over-Time Financing Options For Retailers. | Crowdfund Insider: Global Fintech News, including Crowdfunding, Blockchain and more.
Natasha Mascarenhas
April 10, 2021
TechCrunch
"Most of the startups I give advice to about how to raise venture capital shouldn't be raising venture capital," an investor recently told me. While the idea that every startup isn't venture-backable might run counter to the narrative to the barrage of funding news each week, I think it's important to double click on the [...]
Crunchbase News
April 2, 2021
Crunchbase News
Crunchbase News' top picks of the news to stay current in the VC and startup world.
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References

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