Affinity Group is an investment and advisory consulting company based in New York and Los Angeles. Backed by TPG Growth Evolution Media Group, the company was co-founded by Danielle Waldron and Jeremy Pressman in 2017. Affinity Group invests in global marketing technology and communications companies. The firm is works with partner companies in an ownership capcity to develop brand identity and business strategy. In 2017, the company annouced it was investing in the influencer media company, CreatorIQ, in an undisclosed series A round.