Affable

Affable

A marketing company that uses artificial intelligence to make a platform which allows brands to discover micro-influencers who could potentially market their goods or services. Its headquarters are located in Singapore and it was founded in 2017.

Affable is a Singapore-based company that created and runs a platform which enables end-to-end influencer marketing.

Product

The company's platform allows its users to find authentic influencers for their marketing campaigns in any niche using advanced filters. Users can use filters such as interest, brands, city, and gender. On the platform users can also get insights into influencers' followers including information such as demographics, interests, and other brand partnerships.

The Affable platform also has features to ensure an influencer's authenticity by conducting checks on the amount of verifiable followers and tracking how influencers' follows have developed over time.Users can contact multiple influencers at one time by using the bulk email feature, which contains a template so that multiple influencers can be contacted. Communication between user and influencer can take place on the platform, where negotiations can also be tracked. Affable also uses return on investment to analyze the effectiveness of influencers' marketing campaigns. Users can also add influencers to the platform that are not already on it.

Timeline

People

Name
Role
LinkedIn

Nisarg Shah

Founder

Swayam Narain

Founder

Further reading

Title
Author
Link
Type
Date

Tapping on influencer marketing

Web

Tech in Asia - Connecting Asia's startup ecosystem

Michael Tegos

Web

Documentaries, videos and podcasts

Title
Date
Link

Companies

Company
CEO
Location
Products/Services

References

Golden logo
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