Adbrain is a global advertising and marketing company that utilizes data to make customer identification maps so that marketers can reach targeted audiences for consumption of their goods or services via various devices, platforms, and channels.
The company uses machine learning algorithms to uncover data pertaining to its clients' users digital behavior. This data provides the clients with evidence of patterns so that they can make strategic marketing decisions. The product has a cross-device feature which allows the clients to reach their audiences across various contexts and devices. There is also a universal frequency capping feature which monitors how often a targeted audience member of a client is receiving advertisements with the intention of not over saturating the audience member with the same advertisement.
Adbrain's product also aims to improve conversion rates for successful purchases of its clients' products. For example, if a customer is viewing a product on a mobile device and completes the transaction on a desktop, the client is still able to track that successful conversion and utilize that data for future transactions.The product can also measure in-store conversions when used in conjunction with The Trade Desk's offline measurement partners.
Vice President of Data Science
The Trade Desk Acquires The Assets of Adbrain Ltd. | The Trade Desk
Documentaries, videos and podcasts