Adbrain

Adbrain

A marketing company that uses artificial intelligence to target specific customers based on their clients' needs. It has offices in London, San Francisco, and New York City, and was founded in 2012.

Adbrain is a global advertising and marketing company that utilizes data to make customer identification maps so that marketers can reach targeted audiences for consumption of their goods or services via various devices, platforms, and channels.

Product

The company uses machine learning algorithms to uncover data pertaining to its clients' users digital behavior. This data provides the clients with evidence of patterns so that they can make strategic marketing decisions. The product has a cross-device feature which allows the clients to reach their audiences across various contexts and devices. There is also a universal frequency capping feature which monitors how often a targeted audience member of a client is receiving advertisements with the intention of not over saturating the audience member with the same advertisement.

Adbrain's product also aims to improve conversion rates for successful purchases of its clients' products. For example, if a customer is viewing a product on a mobile device and completes the transaction on a desktop, the client is still able to track that successful conversion and utilize that data for future transactions.The product can also measure in-store conversions when used in conjunction with The Trade Desk's offline measurement partners.

Timeline

July 15, 2013

Adbrain raises a $1,500,000 seed round from Notion Capital and Anil Hansjee.

2012

Adbrain was founded by Rashid Mansoor, Pourya Saber and Sacha Carton.

Funding rounds

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People

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Role
LinkedIn

Pourya Saber

Vice President of Data Science

Rashid Mansoor

CTO

Sacha Carton

Co-founder

Further reading

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The Trade Desk Acquires The Assets of Adbrain Ltd. | The Trade Desk

Web

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References

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