AdEx is a fully transparent exchange platform that is built using Ethereum smart contracts. AdEx stands for advertising exchange, and it provides a user portal for publishers to negotiate advertising contracts, and for internet users to decide the type of ads they are shown. Users are able to manage data and profile privacy towards advertisers. Problems AdEx seeks to address include advertising fraud, privacy issues, consent to receive sponsored messages, and others. The platform can track the impression of ads and clicks on pages, and is able to legitimate clicks on a page (incentivizing against false clicks).
The decentralized platform aims to perform targeted and personalized advertising much like social media platforms such as YouTube and Facebook. The strategy these outlets provide for advertisers allows them and publishers to maximize return on investments and target ads to specific demographics and user interests.
On June 30, 2017 AdEx held their Initial Coin Offering (ICO) and raised ~10, 000,000 in funding.
marketing & Ad Technology
Documentaries, videos and podcasts
What is AdEx? - Decentralizing Advertising Industry - WHY is This a Thing? - #REVIEW
February 26, 2018
- CryptocurrencyA cryptocurrency (or crypto currency) is a digital asset designed to work as a medium of exchange using cryptography to secure the transactions and to control the creation of additional units of the currency. Cryptocurrencies are a subset of alternative currencies, or specifically of digital currencies.
- Cluster: Blockchain and cryptocurrencyA cluster of topics related to blockchain and cryptocurrency.
- BlockchainA blockchain is an append-only digital ledger storing a set of time-ordered transactions grouped in blocks that are linked together using cryptographic hashes.