AdEx is a decentralized blockchain-based Ad Exchange platform aimed at addressing common existing problems in online advertising that was founded in 2017 by Ivo Georgiev and Dimo Stoyanov in Russia. AdEx is a fully transparent exchange platform that is built using Ethereum smart contracts. Problems AdEx seeks to address include advertising fraud, privacy issues, consent to receive sponsored messages, and others.
Introduction to AdEx.
Funding
Initial Coin Offering (ICO)
On June 30, 2017 AdEx held their Initial Coin Offering (ICO) and raised ~10, 000,000 in funding.
Timeline
People
Alexandru Branza
Developer
Allesya Ivanova
Graphic Designer
Dimo Stoyanov
Co-Founder
Ivo Georgiev
Co-Founder
Ivo Paunov
Developer
Jihan Wu
Strategy Advisor
Shteryana Shopova
Security Expert
Vanina Ivanova
marketing & Ad Technology
Further reading
Documentaries, videos and podcasts
What is AdEx? - Decentralizing Advertising Industry - WHY is This a Thing? - #REVIEW
February 26, 2018
Companies
References
Categories
CryptocurrencyA cryptocurrency (or crypto currency) is a digital asset designed to work as a medium of exchange using cryptography to secure the transactions and to control the creation of additional units of the currency. Cryptocurrencies are a subset of alternative currencies, or specifically of digital currencies.
Cluster: Blockchain & cryptocurrencyA cluster of topics related to blockchain and cryptocurrency.
BlockchainA blockchain is an append-only digital ledger storing a set of time-ordered transactions grouped in blocks that are linked together using cryptographic hashes.
Contributors
- 1
Dawson Sewell
Seeking to explain science and technology through simple writing. - 2
Michael Naval
Golden helper - 3
Jack Smith
Previously co-founded Vungle. Now advisor + investor to early stage startups. - 4
Melanie Manipula
Researcher, writer and a former librarian - 5
Tianchang He
Stanford EE MS, interested in machine learning, front-end and all things tech. - 6
Alex Dean
Masters in Biostatistics/Epidemiology @ UC Berkeley | BA in Biology @ Wesleyan University - 7
Carla Faraguna
Golden People and Operations.