AdEx is a decentralized blockchain-based Ad Exchange platform aimed at addressing common existing problems in online advertising that was founded in 2017 by Ivo Georgiev and Dimo Stoyanov in Russia. AdEx is a fully transparent exchange platform that is built using Ethereum smart contracts. Problems AdEx seeks to address include advertising fraud, privacy issues, consent to receive sponsored messages, and others.
Funding
Initial Coin Offering (ICO)
On June 30, 2017 AdEx held their Initial Coin Offering (ICO) and raised ~10, 000,000 in funding.
Timeline
People
Alexandru Branza
Developer
Allesya Ivanova
Graphic Designer
Dimo Stoyanov
Co-Founder
Ivo Georgiev
Co-Founder
Ivo Paunov
Developer
Jihan Wu
Strategy Advisor
Shteryana Shopova
Security Expert
Vanina Ivanova
marketing & Ad Technology
Further reading
Documentaries, videos and podcasts
What is AdEx? - Decentralizing Advertising Industry - WHY is This a Thing? - #REVIEW
February 26, 2018
Companies