AdEx

AdEx is a decentralized blockchain-based Ad Exchange platform aimed at addressing common existing problems in online advertising that was founded in 2017 by Ivo Georgiev and Dimo Stoyanov, in Russia.

AdEx is a fully transparent exchange platform that is built using Ethereum smart contracts. AdEx stands for advertising exchange, and it provides a user portal for publishers to negotiate advertising contracts, and for internet users to decide the type of ads they are shown. Users are able to manage data and profile privacy towards advertisers. Problems AdEx seeks to address include advertising fraud, privacy issues, consent to receive sponsored messages, and others. The platform can track the impression of ads and clicks on pages, and is able to legitimate clicks on a page (incentivizing against false clicks).

The decentralized platform aims to perform targeted and personalized advertising much like social media platforms such as YouTube and Facebook. The strategy these outlets provide for advertisers allows them and publishers to maximize return on investments and target ads to specific demographics and user interests.

Introduction to AdEx.

On June 30, 2017 AdEx held their Initial Coin Offering (ICO) and raised ~10, 000,000 in funding.