Ad4Ventures is a Milan based venture capital firm investing in mid-stage B2C startups in Southern Europe. The company is an investment subsidiary of Mediaset Group, the largest commercial broadcaster in Italy. The company seeks to invest in insurance, digital goods, games, technology, and the mobile sector. Ad4Ventures serves its clients in Italy and Spain with physical office locations in Milan and Madrid. The company was launched in 2013 by Mediaset executive VP Piersilvio Berlusconi. When it was launched it offered free advertising on its TV for digital startups in exchange for equity stakes.