AB-CHAIN is an advertising network company that allows advertisers to purchase advertisement spaces from publishers using cryptocurrencies. The company was founded in 2017 by Ivan Pshenitsyn and Vladimir Dyakov, in Hong Kong.
The company allows advertisers to purchase the slots they have by using the ABC token, which is AB-CHAIN's own cryptocurrency. The point is to avoid issues like low liquidity in the crypto-market.
AB-CHAIN's team consists of experienced developers and business people from PINbonus, and QIWI Bonus. In 2017, the rise of cryptocurrencies undertaking ICO rapidly grew the market of post-ICO companies with profitable crypto funds. By 2018, the idea was the advertising market would adjust to the influx of companies raising through ICO, and therefore, a wider acceptance of cryptocurrencies.
The ABC token was created as a decentralized ERC20 token on Ethereum's blockchain, allowing smart contracts between clients and AB-CHAIN. The company offers a 50% discount on AB-CHAIN commission fees if a client uses the ABC coin (about a 10% commission fee will be charged).