10x

10x is a venture capital firm in London that focuses on helping the clients in identifying the key questions. Founded 2015 in London, England, United Kingdom by Hew Leith, it invests in venture rounds. Its portfolio companies include Lookiero. 10x has invested in Lookiero on September 20, 2019. This investment in the venture round of Lookiero was valued at $19M. Lookiero is an online personal shopping service limited to female customers. On the platform, users indicate their size, tastes, and preferences, and then receive a package with five clothing items and accessories chosen for them. The customers are free to keep as many items as they want—although they get a 25 percent if they keep all five.