100% Capri is an Italian luxury linen clothing brand. Established by designer Antonino Aiello in 2000 in Capri, Campania on the Isle of Capri, Italy, it has since expanded worldwide to locations such as Rome in 2003, Saint Barthélemy in 2004, Miami, Florida in 2008, and Palm Beach, Florida and Dubai in 2018.
100% Capri produces linen clothing and accessories for men, women and children, predominantly in white, khaki and cocoa hues, and also sells leather accessories and Venetian Murano glass homeware. The company uses 100% natural, organic fabrics, and also operates the 100% Capri Water Foundation, a non profit organization dedicated to saving water using linen flax and aiding poorer countries.
100% Capri was founded by Italian designer Antonino Aiello, in 2000. Aiello was born in Sorrento into a family of textiles producers, but moved to the isle of Capri at the age of 23 to open his first shop on Via Fuorlovado, near the central Piazzetta in the main town of Capri.
100% Capri produces signature linen clothing and accessories for men, women and children, The apparel is ultra-light, organic, using 100% natural fabric, and is predominantly in white, khaki, cocoa, coral and navy hues. Aiello personally favours white. The collection is entirely hand made from linen, including the shopping bags. In the summer of 2014, 100% Capri began selling linen treated to look like denim to add to its collection, which already included 25 different weaves and textures. The firm also sells leather accessories and Venetian Murano glass homeware.