US Patent 11935108 Customer categorization and customized recommendations for automotive retail

A management system operates in conjunction with an automotive dealership to improve customer engagement with the automotive dealership. The management system creates customer profiles of the automotive dealership systems' customers using features of the customers obtained via various sources. The management system assigns a customer category to a customer based on the features included in the customer profile and may generate a customized recommendation of a product and/or service for the customer to purchase at the dealership based at least in part on the customer category.