Greenfield

To promote the brand, a coup was invented: a beautiful story was created about the English partner company Greenfield Tea Ltd (Great Britain), which entrusted Orimi Trade with the distribution of tea in the Russian Federation. Such a company does exist, however, it was registered in London just two weeks before the start of sales of Greenfield teas in Russia.

Nevertheless, according to surveys and studies, the brand occupies a leading position in the middle price segment and enjoys the trust of customers.

Greenfield tea is produced in Vsevolozhsk by the NEP company under the control of Orimi Trade.

The brand's collections include rare varieties and types of tea from Ceylon, India, China, Kenya and Japan, an exclusive collection of natural herbal teas, a collection of loose tea in pyramid bags (in individual thermo sachets), loose tea in aluminum capsules.

Greenfield Tea Party — seen and fixed moment of harmony, when you accept yourself and life in any manifestations.

Harmony with oneself and the world is one of the greatest values in our lives.

Inspired by the charms of nature, Greenfield has created a collection of pure premium teas and balanced tea blends. They reveal the depth of undertones, shades and exceptional fullness of perfect taste, thanks to which you can feel the elusive moment embodied in a cup of tea...

Greenfield creates an atmosphere in which you can hear yourself and the world.

Production of the company:

The company is represented in the food section and produces the following products: tea.

The listed products are selected automatically, some data may not match the company's activities.

History:

The idea of ​​creating an “English” brand came to Orimi Trade quite a long time ago. In general, it is no secret to anyone that Russian buyers prefer foreign goods, and in any case, they are ready to pay more for them. So the Greenfield brand was created by the Orimi Trade company to conquer the above-average segment (which some call “premium” for some reason - but in the premium segment, teas cost about 120 rubles per 100 grams and more).

So, the decision was made, and on August 10, 2003, Greenfield Tea Ltd. was registered in the UK, and literally two weeks later Greenfield tea appeared on the Russian market. Supposedly English.

The Greenfield brand quickly gained popularity among Russian consumers. Beautiful packaging, competent marketing, concise advertising, a large number of varieties and variations - all this contributed to the success of this brand. It is currently one of the best-selling teas in Russia (about 12% of the market in 2010). Now it is rather in the middle price segment.

More recently, in February 2012, Greenfield tea in pyramid bags appeared - a tribute to the new global trend that was launched by Lipton. Personally, to be honest, I don’t see any particular difference between ordinary bags and pyramid bags.

Also recently on sale were gift sets consisting of 120 tea bags - 4 bags of each of the 30 tea options.

It must be said that during the entire existence of the brand, Orimi Trade has not been able to make a more or less decent website for it. The one that exists is really not bad for 2003, but by today's standards it is extremely poor, and not very informative.