Favorite

Favorite is an international manufacturer of predatory fishing gear headquartered in UkraineUkraine, USAUSA, JapanJapan and manufacturing facilities in East AsiaEast Asia. Founded in 2006 by professional anglers and sportsmen as a local brand within a major distributor of fishing products, today our tackle is sold in well-known stores such as WalMartWalMart and Cabela'sCabela's and around the world.

Own research and design centers in Ukraine and AsiaAsia allow you to quickly respond to market demands, find effective solutions in the design and functionality of the product. And for demanding and experienced anglers, the brand offers specialized Proseries rods, which are made using top fittings from the world leader FUJI, TORAY prepregs and unique patented developments from Favorite.

Favorite is an international manufacturer of predatory fishing gear headquartered in Ukraine, USA, Japan and manufacturing facilities in East Asia. Founded in 2006 by professional anglers and sportsmen as a local brand within a major distributor of fishing products, today our tackle is sold in well-known stores such as WalMart and Cabela's and around the world.

Initially, the brand's products were tested in the reservoirs of the CIS countries, where the situation with the population and size of fish is far from ideal. Because of this, we have constantly improved our skills and tackle to get the best results and enjoyment of fishing. Over time, traveling to competitions and exhibitions in other countries, we realized that we can offer first-class solutions for any reservoir and for any fish. And in order not to be unfounded, we shoot a video from our exciting adventures.

Own research and design centers in Ukraine and Asia allow you to quickly respond to market demands, find effective solutions in the design and functionality of the product. And for demanding and experienced anglers, the brand offers specialized Proseries rods, which are made using top fittings from the world leader FUJI, TORAY prepregs and unique patented developments from Favorite.

All products undergo two-stage quality control. At the first stage, the products are checked at our own production branches in East Asia, and at the second stage - at regional warehouses by specialists from the technical control department. All new developments are tested by employees and the most demanding fans of the brand. Therefore, we are confident in the products and give a one-year warranty on Favorite rods and reels. In addition, spare parts for rods and spools for reels, as well as a wide range of spare parts for fishing reels are always in stock.