British Breakthrough Act

The BRIT Awards (often simply called the BRITs) are the British Phonographic Industry's annual popular music awards. The name was originally a shortened form of "British", "Britain", or "Britannia" (in the early days the awards were sponsored by Britannia Music Club), but subsequently became a backronym for British Record Industry Trusts Show. In addition, an equivalent awards ceremony for classical music, called the Classic BRIT Awards, is held in May. The awards were first held in 1977 and originated as an annual event in 1982 under the auspices of the British record industry's trade association, the BPI. In 1989, they were renamed The BRIT Awards.Mastercard has been the long-term sponsor of the event.