Artistry (cosmetics)

Background

Edith Rehnborg, wife of Nutrilite founder Carl Rehnborg, founded Edith Rehnborg Cosmetics in 1968, which later became Artistry.[2] In 1972, Nutrilite merged with Amway thereby giving Amway the controlling interest of the Artistry brand.[3] The brand expanded internationally to Australia, Hong Kong, Malaysia, France, the Netherlands, United Kingdom and West Germany.

In 1980, Artistry products were manufactured at Nutrilite in California and by 1995 they were also produced at the Amway China facility.[4] Over the years, Artistry expanded their product portfolio. As of 2000, the Artistry range included over 400 products.

Partnerships

In May 2007, Artistry Cosmetics were the official skin care and cosmetics sponsor for Skate Canada events and the Skate Canada national team.[6][7] In 2008, the brand partnered with actress Sandra Bullock as the face of Artistry Creme LuXury.[8] In 2010, Artistry and Amway were the sponsors of the Miss America competition.[9] The brand has also partnered with events including the Oscars, New York Fashion Week,[10][11] Busan International Film Festival,[12] and individuals namely Teresa Palmer[13] and Rick DiCecca.

Awards and recognition

The Artistry Essentials skincare line won AmeriStar’s 2007 Package Competition in the category of Health & Beauty Aids[15] Artistry Créme Luxury (also known Créme L/X) won the Skin Care Prestige category in the International Package Design Awards (IPDA) in 2008[16] and was nominated as a finalist in the Best New Skincare Product of the Year category for the 2009 UK Beauty Awards.

Artistry is a brand of skin care and cosmetic products, owned by Amway headquartered in Ada, Michigan, and sold through Amway Business Owners in more than 50 countries and territories worldwide.

BEAUTY

Powered with science, perfected by nature

Just like the body has nutritional needs to be healthy, so does the skin — so Artistry™ products work like supplements for your skin. Our cutting-edge skin science and powerful phytonutrient botanicals transform your look and reveal Healthy Beauty with no compromises.

Healthy Beauty That’s Uniquely You

Healthy Beauty begins with healthy skin. That’s because when skin is healthy, it is better able to protect and repair itself — to look and feel its radiant best, now and in the future. So whether they come from our skincare or makeup collections, Artistry™ products are all designed to infuse skin with key nutrients to optimize and enhance its Healthy Beauty.

The Artistry™ Heritage of Holistic, Healthy Beauty

For over 60 years, the idea of Healthy Beauty has always been at our core. Our roots begin with Edith Rehnborg, a trailblazer for female entrepreneurs, and her husband Carl Rehnborg, founder of Nutrilite™ products.

Together, they combined the best of beauty, science and nutrition to create a holistic approach to beauty. Edith’s mission was to provide beauty solutions while improving wellbeing. And we’re proud to continue that legacy today.

“Each woman is an individual like no other, a self-made work of art.” — Edith Rehnborg, Artistry™ Founder