AppCoins

AppCoins is an open and distributed protocol for app stores based on the Ethereum blockchain

and smart contracts. It redesigns app advertising, in-app purchases (IAP) and app approval flows

through a circular model. As a higher share of the advertising and IAP revenue is kept within the app

ecosystem, more value is rooted back into the app economy. Being an open protocol, it also provides

more transparency and trust. Multiple app stores can implement and benefit from this and

stakeholders will contribute to its development and adoption. Furthermore, simple API integration

will allow easy implementation.

Through AppCoins we can integrate app stores, users, developers, advertisers and OEMs. This

system is app store agnostic, existing across different mobile platforms (Android & iOS). In

AppCoins, the different app stores act as oracles of the smart contracts, which are associated with

each of the platform’s core transactions. This system creates a trust layer for the economy, rendering

many middlemen obsolete. AppCoins aims to become the universal language of the app economy.

The protocol also includes a so-called Proof-of-Attention system. Users, app stores, and OEMs

receive tokens through the Proof-of-Attention concept as a reward. Developers that want to advertise

their apps can be sure that the user has installed and used it. The users reinvest their tokens via inapp purchases and this creates a virtuous loop that boosts the AppCoins economic growth.